benjamin
Uploaded by
8 SLIDES
402 VUES
80LIKES

Keyword List Expansion/Contraction

DESCRIPTION

Keyword List Expansion/Contraction James C. Zolman, President james@semvironment.com List of Techniques Think Like Your Target Audience Ask Your Target Audience Analyze Your Competitor's Landing Pages Use More than One Analytics Package Use Several Keyword Research Tools

1 / 8

Télécharger la présentation

Keyword List Expansion/Contraction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Keyword List Expansion/Contraction James C. Zolman, Presidentjames@semvironment.com

  2. List of Techniques • Think Like Your Target Audience • Ask Your Target Audience • Analyze Your Competitor's Landing Pages • Use More than One Analytics Package • Use Several Keyword Research Tools • Dig Deep Into Keyword Performance Reports • Misspelling/Mixed Sequence/And More... James C. Zolman, Presidentjames@semvironment.com

  3. Think Like Your Target Audience • Ask the in-house people who interact with your target every day • Create personas and let the sales reps critique your understanding of the audience Ask Your Target Audience • Web Based Surveys • Phone Calls • Hit the street James C. Zolman, Presidentjames@semvironment.com

  4. Analyze Your Competitor's Landing Pages • Use the AdWords Keyword idea tool to analyze competitor's landing page urls Use More Than One Analytics Package • On-page Code + Log Based = Crazy Keyword Data + = $$$$$$$$ James C. Zolman, Presidentjames@semvironment.com

  5. Use Several Keyword Research Tools • SEOBook.com's Keyword Suggestion Tool • Use the Search Engine Tools +Google's Keyword Idea Tool +MSN's adLab +Yahoo!'s Ad Group creation/estimator • Paid Tools (Usually Have Free Trials/Demo) +KeywordDiscovery.com (Personal Fav) +WordTracker.com +Wordze.com James C. Zolman, Presidentjames@semvironment.com

  6. Dig Deep Into Keyword Performance Reports • AdWords Search Query Report • AdWords, Yahoo! and MSN Keyword Performance Reports • Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports) • Cool Google Analytics Tricks +Tracking Yahoo! Keyword Data in Google Analytics +Tracking MSN Keyword Data in Analytics +More AdWords Keyword Data Exposed James C. Zolman, Presidentjames@semvironment.com

  7. Misspelling/Mixed Sequence/And More... • Misspelling • Mixed Sequence +Example: 'red blue widget' 'blue red widget' 'widget red blue' 'widget blue red' and so on... • Synonyms • Thesaurus, Dictionary, Wikipedia, Etc. James C. Zolman, Presidentjames@semvironment.com

  8. The End! Thank You! James C. Zolman, Presidentjames@semvironment.com

More Related