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Online Newspaper Industry B2C

Online Newspaper Industry B2C Connie C. Chen Juan J. Cukier Donald A. Hoag Shamit M. Mehta Theo Nicholas Major Players in Online Newspaper Basics Customers go to web site to obtain national and international news and information on the Internet

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Online Newspaper Industry B2C

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  1. Online Newspaper IndustryB2C Connie C. Chen Juan J. Cukier Donald A. Hoag Shamit M. Mehta Theo Nicholas

  2. Major Players in Online Newspaper

  3. Basics • Customers go to web site to obtain national and international news and information on the Internet • Customers have access to updated news anytime, anywhere • Most sites offer customized frontpage • Most offer free services • Some offer online subscription with annual fee

  4. A Sample Front Page (LA Times)

  5. A Sample Registration Page (LA Times)

  6. A Sample Front Page (WSJ)

  7. A Sample Registration Page (WSJ)

  8. Online NewspaperWho are the Customers? • Majority 60% male middle – high household income ($75,000) highly educated (90% college) daily users of the Internet online shoppers (92% did in the past 6 months) Sources: http://www.usatoday.com/a/adindex/omk/htm/3.htm http://www.latimes.com/siteservices/mediakit/media_audi.htm http://www.nytimes.com/adinfo/audience.html

  9. Online NewspaperHow do they attract customers? • Ads on TV • Ads on paper-based newspaper • Word of mouth • Online ad banners • Direct mail (try it free for 2 months) • Brand-name recognition • Referral / Affiliated programs • Student-sponsorship (USA)

  10. Online Newspaper Value Added • Access to the archives (all) • Video/Audio news online (WP, NYT) • Customized electronic newspaper based on an user selected profile (all) • E-mail Newsletters (all) • Time stamps for constant updated info (all) • Online Crossword puzzles (LAT, USA)

  11. Online Newspaper Value Added (continue) • Online market place: jobs, houses… (all) • Personalized TV listings (all) • Web-based e-mail (USA) • Specialized news in certain areas such as politics (Washington Post), business (Wall Street Journal)…

  12. Online NewspaperHow do they get “repeat” customers? • Customization of news, weather, stock • Brand loyalty • Message boards - customers are encouraged to write and interact with each other on daily basis. • E-mail summary “links” - customers receive headline news with links to the webpage • Participation in reader surveys - customers answer survey questions to later come back for final results • Coupons/Incentives for products by e-mail

  13. Our Experience • Attractive design and layout • User friendly easy to find articles • Informative accurate and timely information • Archive Search most involve some fee for the full retrieval of the article • Privacy Concerns reluctance to release personal info • Useful Portal @ www.newspapers.com

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