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Approaches in Designing Stationery Systems

Approaches in Designing Stationery Systems. Letterhead: First Things First. When designing a letterhead, start by placing the most important elements on the art board first, and design those. First, most important: the logo

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Approaches in Designing Stationery Systems

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  1. Miriam Ahmed Approaches in Designing Stationery Systems

  2. Letterhead: First Things First • When designing a letterhead, start by placing the most important elements on the art board first, and design those. • First, most important: the logo • On stationary, logos do not need to be more than 1 inch big, (unless you’re deliberately designing unconventionally). Scale your logo down to suit. • Then decide on a placement. One that is unconventional so that your design will stand out from the crowd and be memorable. • Keep practical letter requirements in mind and leave a large, clear area for typing an actual letter. • Unless bleeding, keep your logo at least half inch margin away from the edge of your paper and within 3 inches from top or bottom, or 1.5 inches from either side.

  3. Letterhead: First Things First

  4. Letterhead: First Things First

  5. Letterhead: Contact Info • Then insert the second most important information: contact info including address, phone, fax, email, website, social media icons, etc. • You can also add the name of the contact person and his/her title. • Place this information in harmony with the logo. In an unconventional place.

  6. Letterhead: First Things First

  7. Letterhead: Typography • Then DESIGN the text. • Select a legible typeface that complements the logo design. Quite frequently, the typeface used in the logo, as long as it is legible at small sizes, will work well. • Your contact info should not be smaller than 8 points, and should not be more than 12 points unless your unconventional design demands it. • Add type treatments like tracking, leading, weight, italics, uppercase letters, corporate colors, rotation, type-on-path. • Use type treatments to emphasize and differentiate information

  8. Letterhead: First Things First

  9. Letterhead: First Things First

  10. Letterhead: First Things First

  11. Letterhead: First Things First

  12. Letterhead: Graphic Elements • Then add secondary design elements • Place in unconventional locations • Try large-scale cropped designs that bleed • You may need to slightly reposition previously designed elements (logo and contact info) • Avoid the cliché watermark, instead use saturated colors and opaque elements • Do not take away from the space for typing the contents of the letter • Remember to design the reverse side of the letterhead page

  13. Letterhead: First Things First

  14. Letterhead: First Things First

  15. Letterhead: First Things First

  16. Envelope: Consistent Design • Envelope design should contain the logo, contact info, and design elements in locations and sizes that match the letterhead • Remember to design the reverse side of the envelope, and the flap • Flaps can be die-cut into shapes that complement your design theme • Insides of envelopes can also be designed – eg. With solid colors, or patterns • Use US Post Office restrictions • Name and address in top left • To: address in middle • Clear space on top right for postage stamp • Clear space on bottom right for barcode printing

  17. Envelope: Post Office Requirements

  18. Business Card: Consistent Design • Business card design should contain the logo, contact info, and design elements in locations and sizes that are consistent with the letterhead and envelope • BUT: business cards should stand out more therefore they should be designed more boldly or innovatively • Business cards have 2 sides. Place the logo on 1 side, and contact info on the other. Don’t put the logo on both sides. • Business cards can be die-cut into shapes that complement your design theme

  19. Business Card Design

  20. Business Card Design

  21. Business Card Design

  22. Business Card Design

  23. Business Card Design

  24. Business Card Design

  25. Business Card Design

  26. Business Card Design

  27. Business Card Design

  28. Assignment 6 – Visual Identity • PART 1: Refine Logo • Keeping the 4 rules of logo design in mind, refine your designs for both Live on U and Drizzle • PART 2: Stationery Design • Following the guidelines in this presentation, design a letterhead, envelope and business card for both firms • DUE: Wed Sept 30, 2016

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