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Cross Cultural Communication

Cross Cultural Communication. Globalization and cultural complexities. Objectives. Know how multicultural workforce leads to complexities Understand how cross-cultural complexities may lead to different failures Find ways to deal with these complexities.

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Cross Cultural Communication

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  1. Cross Cultural Communication Globalization and cultural complexities

  2. Objectives • Know how multicultural workforce leads to complexities • Understand how cross-cultural complexities may lead to different failures • Find ways to deal with these complexities

  3. Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication. • Business Opportunities • Job Opportunities • Improves the contribution of employees in a diverse workforce • Sharing of views and ideas • Talent improvisation • An understanding of diverse market

  4. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."

  5. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures.

  6. Cross-cultural complexities and failure of mergers and acquisitions • Failure to adapt and adjust • Cultural shock • Example: Working on weekends in India • Gifting culture • Hospitality • Manners • Taboo topics

  7. Globalization and human mobility • Example: Brain drain • Working/studying abroad • Multicultural workforce and cultural complexities • Example: Understanding each other’s culture • Many cultures come together

  8. Ways to communicate well globally • “When you can present your own ideas clearly, specifically, visually, and most important, contextually – in the context of a deep understanding of another’s paradigms and concerns – you significantly increase the credibility of your ideas….”

  9. Ways to communicate well globally • Know your culture well • Take interest in other culture • Pay attention to the non-verbal cues of other cultures • Pay attention to language: words, pitch, tone, etc. • At no cost must you make the other person feel that your culture is the best • Practice flexibility • Keep an unbiased mind, be good listener and observer

  10. Thank you

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