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Cross-Cultural Communication

Cross-Cultural Communication. Issues and Strategies. What is it?. Typical associations: International (across national cultures) Multicultural (different ethnicities) Less typical: Across genders (Tannen) Across professions, organizations, departments. How do cultures differ?.

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Cross-Cultural Communication

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  1. Cross-Cultural Communication Issues and Strategies

  2. What is it? • Typical associations: • International (across national cultures) • Multicultural (different ethnicities) • Less typical: • Across genders (Tannen) • Across professions, organizations, departments

  3. How do cultures differ? • Surface Variables • Language • Economic system • Political system • Legal system (& respect for law) • Business and social customs • Importance of religion

  4. Submerged Attitudes • Low context vs. high-context • Work vs. quality of life • The individual vs. the group • Heirarchy vs. equality • Directness vs. indirectness • Formality vs. informality • Status vs. achievement

  5. So what? Relevance to Business Writing: may affect… • Form of communication • Content (what to include) • Organization • Graphics • Style and wording

  6. May affect: 1. Patterns of organization:

  7. May affect 2. Choice of graphics • Color • Orientation (right to left?) • Icons (electrical plug, phone, mailbox)

  8. (C) Picunique [http://www.travelers.jp/]

  9. May affect 3. Language used • Translate or use English? • If English, consider: • Word choice (simplified? Unambiguous?) • Unidiomatic • Cultural baggage (“crusade”) • Humor and metaphor may not translate

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