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www. EuroSustainability.org

Making Sense of CSR Activites Sharon Jackson Founder and Director The European Sustainability Academy Crete. www. EuroSustainability.org. Engaging other people to act. Understanding THEIR Sensemaking and interpretation- what matters to them

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www. EuroSustainability.org

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  1. Making Sense of CSR ActivitesSharon JacksonFounder and DirectorThe European Sustainability Academy Crete www. EuroSustainability.org

  2. Engaging other people to act • Understanding THEIR Sensemaking and interpretation- what matters to them • Noticing YOUR Sensegiving – what did you say/what did they hear • Harnessing the phenomenon of Social Identity • 2 stories of engaging people…

  3. The anchor of identity • Organisational culture/identity • Sub group culture/identity • Individual identity • DIFFERENT WORLD VIEWS- work with them • Equifinality- does it matter WHY excess lights are turned off? • ‘Mind the Gap: Making Sense of Sustainability from a Business Manager’s Perspective’ Jackson 2010

  4. Engaging people in organisations… the same… • Find the ‘ambassadors’- popular people – the super networkers • Allow time and space for the social identity phenomenon to happen • Go to the managers OWN WORLD of sensemaking – in THEIR space • Identify what are they noticing – what do they deselect. EG. texts, fb chat, emails – HONE YOUR RADAR • Accept that you may not get everyone on board

  5. Avoid gimmicks and insincere jargon eg. ‘Green Jam’ - Be honest and transparent • Accept that there are sub cultures and different world views in each sub culture in the organisation – WORK WITH THAT not against it – PUSH GETS SHOVE ! • Allow informal, emergence of creativity to enable engagement and ownership (don’t be to rigid or inflexible) • Allow people their time and their interpretation

  6. And finally… • Volunteering should be… voluntary  • MAKE SURE IT IS FUN and not an added burden

  7. Thank you Sharon.Jackson@EuroSustainability.org

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