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PUBLIC CHARACTER OF THE SCHOOL

PUBLIC CHARACTER OF THE SCHOOL. EDL 660. THE SCHOOL. A publicly supported institution in a democratic society The cause, continuance, and preservation of democracy Power to manage schools resides with the people State level - legislature

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PUBLIC CHARACTER OF THE SCHOOL

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  1. PUBLIC CHARACTER OF THE SCHOOL EDL 660

  2. THE SCHOOL • A publicly supported institution in a democratic society • The cause, continuance, and preservation of democracy • Power to manage schools resides with the people • State level - legislature • Local - school board, elected, parents and students’ right to be heard

  3. PUBLIC CHARACTER, CONTD. • Concept of shared ownership - stockholders • Importance of communication of accurate information • Importance of understanding prevailing attitudes and opinions in the community

  4. THE MEANING OF PUBLIC OPINION • Soviet Union, first satellite in space • Definition - a collection of individual viewpoints held more or less is common by members of a group regarding some person, condition, or proposal - possibly controversial

  5. THE CHALLENGE • Keeping parents and taxpayers informed concerning the school’s needs and activities and developing policies and programs that reflect popular interests and desires

  6. EVOLUTION -SCHOOL COMMUNITY RELATIONS • Publicity • School public relations • Social interpretation - two-way communication • School- community relations - emphasizes the more active involvement of citizens

  7. SCHOOL COMMUNITY RELATIONS • Way of life expressed daily by staff • Planned communication - internal, external • Planned activities to determine what citizens think of schools and their expectations for their children • Active involvement of citizens in decision-making

  8. MODELS • Press agentry/publicity - one-way propaganda as purpose • Public information - one-way - dissemination of truthful info. • 2-way asymmetric - scientific persuasion communicator gets feedback from public, applies latest theory to persuade • 2-way symmetric- understanding- communicator is go-between

  9. PLANNED RELATIONSHIPS • Many programs are sporadic, poorly planned and executed • School community relations must be planned, systemic, integrated.

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