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REIMAGINE The Next Generation in Online Obituaries

REIMAGINE The Next Generation in Online Obituaries. We asked ourselves: “How could we best position our media partners for the future?”. “How could we innovate the category and continue to make it engaging & relevant?”. Introducing a D ynamic N ew O nline O bituary E xperience.

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REIMAGINE The Next Generation in Online Obituaries

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  1. REIMAGINE The Next Generation in Online Obituaries

  2. We asked ourselves: “How could we best position our media partners for the future?”

  3. “How could we innovate the category and continue to make it engaging & relevant?”

  4. Introducing a Dynamic New Online Obituary Experience.

  5. The Next Generation Obituary

  6. Come Closer to Readers Come Closer to Funeral Homes Come Closer to Honoring Memories

  7. The Next Generation of Obituaries Come Closer to Readers

  8. Each month more than 18 million people visit online obituaries.

  9. New Obituary Design: A new, unique and special experience honoring the deceased.

  10. Larger photo and type Prominent placement Design heightens focus on deceased

  11. Sign in with Facebook Prominent Social Share Features: Facebook, Twitter, Email

  12. Listen to audio of obituary Redesigned Guest Book with permanent duration Video and Photo Gallery with upload capability

  13. Newly Designed Photo Gallery and Video Player

  14. The Next Generation of Obituaries Come Closer to Funeral Homes

  15. New Funeral Home Branding and Information Position

  16. Service Information with Calendar Function

  17. Link to Funeral Home obituary

  18. Funeral Home Provided Video and Photos

  19. Pre-Need Lead Generation

  20. Easy access to send flowers and/or make a donation

  21. Mobile Version Allows • Easy Access to: • View obituary • Sign Guest Book • View Service Details • View Photo & Video Gallery • Send flowers • Make a donation • Social Sharing Options Chicago, IL – A teacher, mother and wife, Veronica Finnegan, of Wilmette, passed away peacefully surrounded by her family. Veronica was a well-loved, vivacious woman that live life to the fullest. She enjoyed reading, traveling and spending quality time with family. An avid lover of the outdoors, Veronica loved taking…

  22. The Next Generation of Obituaries Create New Strategic Value and Revenue

  23. Next Generation Obituary Pricing • $12 per obituary (Wholesale) • $25-50 per obituary (Recommended Additional Retail) • For Newspapers: • Add value • Drive revenue • Strengthen Partnerships • Engage Consumers • Increase traffic • Promote social sharing • Enhance customer service • Consistent across devices • Position category for future • For Consumers: • Heightened focus on deceased • Redesigned permanent Guest • Book, $79.99 value • Video/photo gallery with upload • capabilities • Audio obituary function • Easy access to send flowers and • make a donation • For Funeral Homes: • Prominent branding area • Pre-need lead generation • Links to drive traffic to funeral • home website • Service information with • calendar function • Online tool to enhance online • obituary including adding photos, • video and updating service information All of this for $12 per obituary

  24. Next Generation Obituary: Testimonials • “We’ve spent the last year developing the Next Generation Obituary product.The result of those efforts is the most dynamic, innovative product we have ever put into the marketplace. With the Next Generation Obituary, we are bringing new value to our media partners, funeral homes and users. I could not be more excited about what this product has to offer.” • Stopher Bartol, CEO of Legacy.com • “We jumped at the chance to launch the Next Generation Obituary program.So far we have been extremely happy with the results. The Next Generation Obituary brings new value and revenue to the category, while continuing to make it relevant and engaging. With a heightened focus on digital, this new obituary product helps position the category for the future.” • Ellen Glassberg , VP of Inside Sales • Tribune Company • “We were thrilled when the Chicago Tribune started to offer the Next Generation Obituary. Not only is it more visually appealing, it’s just an all-around great resource for our families with the permanent Guest Book, audio obituary, and ability to upload photos and video.  Being able to provide that level of customer service is a huge benefit.  This new product combines all the features funeral homes and consumers seek into one user-friendly package.” • Chris O’Malley, Yurs Funeral Homes

  25. Local Spotlight Obituary Program Features Include: • For Families: • Name/Photo prominently featured on newspaper obituary home page. • Special identification next to name in daily list of deceased. • For Funeral Homes: • Prominent branding • No advertising • Pre-planning leads • Traffic to website • Flowers revenue $10 (additional) per obituary with Next Generation Obituary

  26. The Next Generation Obituary

  27. What does the future of your obituary strategy look like?

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