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Forecasting for Seasonal Locations

Forecasting for Seasonal Locations. Locations w/ Seasonal Variations. Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird Areas (Florida, Arizona) College Towns Other (Special Events) . Keys to Good Seasonal Forecasting. Historical Store Data (if available)

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Forecasting for Seasonal Locations

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  1. Forecasting for Seasonal Locations

  2. Locations w/ Seasonal Variations • Summer Resorts (Beach, Lake, Mountain) • Winter Resorts (Ski Destinations) • Snowbird Areas (Florida, Arizona) • College Towns • Other (Special Events)

  3. Keys to Good Seasonal Forecasting • Historical Store Data (if available) • Good casing data by month / season • Creating a base forecasting period (census) • Understanding the dynamics of population change by season • Understanding where the potential is derived • Time shares, rental homes, hotels, campgrounds, daytime population

  4. Store Sales History January $138,255 July $984,007 February $136,532 August $886,226 March $163,831 Sept $420,225 April $206,038 October $236,773 May $396,244 November $169,324 June $821,486 December $226,024

  5. Balanced for April

  6. Census Base Population

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