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“It’s not pre-marital sex if you don’t intend to get married”

“It’s not pre-marital sex if you don’t intend to get married” NGO, Government, UN or Private sector marketing strategy? *********************** The “Influencer” Model ‘A series of concentric circles where the target group/consumer/user/recipient/??/ is very late in the process?’

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“It’s not pre-marital sex if you don’t intend to get married”

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  1. “It’s not pre-marital sex if you don’t intend to get married”

  2. NGO, Government, UN or Private sector marketing strategy? *********************** The “Influencer” Model ‘A series of concentric circles where the target group/consumer/user/recipient/??/ is very late in the process?’ *************************** Can you name the organisation?

  3. “Perspectives” Wish to engage everyone here in distilling and sorting the information presented

  4. So… …everyone will have a role…

  5. 4 moderators Gloria Coe – A and E Susan Villani – B and F Prakit Vathesatogkit – C and G Elisabetta Prando – D and H

  6. 4 cross-cutting issues Critical aspects – eg Gaps in understanding Critical assessments – eg Media Literacy Effective Strategies – eg best policies Can we market health?

  7. Steps: 1. Eight groups of 6, 7 or 8 people in each group 2. Choose a letter from A to G for your group – one letter per group

  8. Guidance: 1. Work by yourselves and as a group. 2. Elect a Team co-ordinator. 3. Please find a way to use the new technologies to coordinate and share your notes. 4. 15-30 to 17-00 – in these groups

  9. Group A: The DATA Your Task: From the presentations and discussion, note and highlight the most compelling data related to health marketing

  10. Group B: The EXPERIENCES Your Task: From the presentations and discussion, note and highlight the “action” experiences that may be regarded as leading the way in health marketing

  11. Group C: The CHALLENGES Your Task: From the presentations and discussion, note and highlight the major challenges that will need to be addressed for more effective health marketing

  12. Group D: The IDEAS Your Task: From the presentations and discussion, note and highlight the best ideas for supporting advances in the scale and effectiveness of health marketing

  13. Group E: The POETS Laureate Your Task: Reflect some of the major themes, issues, debates and ideas from this event in poem form.

  14. Group F: The SONG-WRITERS Your Task: Reflect some of the major themes, issues, debates and ideas from this event as ‘new’ song lyrics for popular songs from your culture “Imagine there are no ads…”

  15. Group G: The VISUAL IMAGE Creators Your Task: Reflect some of the major themes, issues, debates and ideas from this event through the drawing or creation of some visual images

  16. Group H: The Copy Writers Your Task: Reflect some of the major themes, issues, debates and ideas from this event as slogans that may be used to market ‘health marketing’.

  17. Guidance - recap: 1. Work by yourselves and as a group. 2. Elect a Team co-ordinator. 3. Please find a way to use the new technologies to coordinate and share your notes. 4. 15-30 to 17-00 – in these groups

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