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3Com Case Study Analysis

Diane Corsaro Meredith Solomon. 3Com Case Study Analysis. What is 3Com? Manufacturing company that produces wireline and wireless products Where are we? A conference for distributors and resellers who sell wireline and wireless products Who are We?

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3Com Case Study Analysis

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  1. Diane Corsaro Meredith Solomon 3Com Case Study Analysis

  2. What is 3Com? Manufacturing company that produces wireline and wireless products Where are we? A conference for distributors and resellers who sell wireline and wireless products Who are We? Diane and Meredith representing 3Com's sales team Who are you? A class made up of various distributors and resellers that are potential clients of 3Com's products Role Playing (The Scene)

  3. Industry: Technology Scope of Services and Products: Provide wireline and wireless products Number of Employees: 4,615 Year e-learning Introduced: 1997 Offices and Locations: Santa Clara, CA (Headquarters) & worldwide offices Estimated Revenues: 1.48$ billion (U.S. Currency) Number of e-learning Programs in Curriculum: 100 Web Site: www3com.com 3ComOur Company Profile

  4. Because we think not only of our company's employees but also our sales partners' employees The Problem:Wireline and Wireless technology changes rapidly. 3Com employees and 3Com's sales partners need product training on the most up to date information in order to keep sales and customer service relations at their highest levels. The Solution:Online Training Programs made available for employee and sales channel partners to train on products as a way to help solve many of those problems. 3ComWhy Choose Us?

  5. That's right, We not only manufacture your products but we also take care of the Human Resource Development for your business by providing the training in how to use and sell the product!!! 3ComWhy Choose Us?

  6. Increase in product knowledge in your employees (our reseller channel) Provide better customer service to you (our sales channel partners) Boost revenues for both 3Com and you, by easing the sales process for your company (our partners) through educational training programs 3ComPerformance/Learning Outcomes our solution intends to obtain

  7. The Saba learning management systems (provides repository, delivery and tracking capabilities for both 3Com and Partner Access) WebEx Software used for live e-learning Microsoft PowerPoint for scripted slideshows 3ComLearning Technologies Used in the Training Program

  8. Viewpoint learning Systems for basic courses Macromedia products which are compatible with Saba (these products are created by external vendors for more sophisticated learning programs) Virtual laboratory environment hosted by e-Source 3ComLearning Technologies Used in the Training Program

  9. A Win-Win Situation Increased Revenue for Us: -3Com has advantages over other manufacturing companies because we provide the benefit of product training for sales partners' employees Increased Revenue for You: -product knowledge training provided for your employees which enables them to effectively sell products to the end-users 3ComBusiness Impact of the learning Technology Solution

  10. Strengths and Weaknesses of our learning technology solution provided by 3Com University 3ComEvaluation of Learning Program

  11. How We Evaluate Our Learning Solution: End of program feedback surveys from learners Pre and Post testing on product information with employees that have taken the courses to see how effective it has been Actual sales numbers pre and post courses 3ComEvaluation Plan...

  12. 3ComEvaluation Plan... Is the program aligned with business goals of the company? Yes- we have seen an increased profit by educating sales partners and employees about products and offering the training benefit in order to get sales partners to work with us

  13. 3ComEvaluation Plan... Is the culture of the organization taken into consideration? Yes and No- Yes for 3Com’s employees and 3Com’s gold level sales partners. Customized learning sites are provided for gold level sales partners. No for silver and bronze partners who were not given a customized website. These sales partners have to sift through the learning courses on 3Com University’s website in order to find the learning courses that are most appropriate.

  14. 3ComConnecting Evaluation with Learning Theories Non-customized learning sites for silver and bronze partners... vast amount of courses to “sift through”= employees potentially experiencing cognitive overload vast amount of courses in differing settings = employees potentially experiencing high transactional distance

  15. 3ComConnecting Evaluation with Learning Theories How to lower cognitive overload and lower transactional distance? Create customized learning sites with specific learning courses for each, individual bronze, silver and gold sales partner. Create searchable point on the website in which courses can be searched by category Make sure structure is high if some learners are offsite even if autonomy is high, increase dialogue for clarifying concerns and support.

  16. 3ComEvaluation Plan... Were different avenues of training available to take into consideration the way adults learn? Yes Offered Different Types of Learning Courses: PowerPoint Presentations (Behavioristic Learning) Blended learning environments Virtual laboratories (Constructivist Learning) Courses that have simple and sophisticated interactivity. (Constructivist Learning)

  17. 3ComEvaluation Plan... Was a model or learning theory used i.e. Change Management Model? No ,no model of Change Management etc. was followed for business change. * Design Consideration section that courses with basic and higher level interactivity are used.(Social Constructivist Learning Theory)

  18. 3ComEvaluation Plan... Is the HR system integrated into the success of the training function? (potential for increased employee involvement) Yes- ethics and other mandatory training is now online and required of all 3Com employees Not all of the HR systems have been integrated with the training

  19. References Demps, E. L. Capitalizing on the overlap between instructional technology and human resource development: A potential opportunity. Retrieved 11/6/2010, 2010, from http://learn.education.illinois.edu/file.php/1290/Week_02/W2_IT_HRD.pdf Learning system components - ASTD learning system - ASTD. Retrieved 11/6/2010, 2010, from http://www.astd.org/ASTD/Templates/inside_section.aspx?NRMODE=Published&NRNODEGUID={F6990FA8-7218-489E-982F-53AE4E1CFC1F}&NRORIGINALURL=/content/publications/ASTDLearningSystem/&NRCACHEHINT=NoModifyGuest#module1 Trainingevaluationtools.pdf (application/pdf object). Retrieved 11/6/2010, 2010, from http://www.businessballs.com/trainingevaluationtools.pdf TransactionalDistanceTheory2009.pdf (application/pdf object). Retrieved 11/6/2010, 2010, from http://learn.education.illinois.edu/file.php/1290/Week_04/TransactionalDistanceTheory2009.pdf

  20. Additional Question Can you think of another evaluation method that we did not consider for this case study? This question will be posted to the Case Study Forum after class tonight

  21. Thank you Q&A

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