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The Power of Group Dynamics: Deindividuation and Collective Behavior

This text explores the concept of deindividuation, which leads to a loss of personal identity and responsibility in crowd situations. It highlights how individuals may engage in atypical behaviors, such as stealing during riots or cyberbullying, when part of a group. The discussion also covers social traps like the Tragedy of the Commons, where group dynamics influence individual decisions. Additionally, it delves into roles within groups, distinguishing between ascribed and achieved roles, and emphasizes the structure, norms, and cohesiveness that define group behavior.

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The Power of Group Dynamics: Deindividuation and Collective Behavior

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Presentation Transcript


  1. The Power of the Group

  2. Deindividuation Represents loss of identity and personal responsibility created by a crowd-make us feel invisible. Usually atypical behavior (behavior not normally seen) Stealing during riots Cyber bullying?

  3. The Social Trap Sometimes individuals behave in unproductive ways because we think others might do so.

  4. The Tragedy of the commons A kind of social trap…..

  5. How many groups do you belong to?

  6. In each group we play a role Ascribed Role Achieved Role Ascribed roles are all roles we are naturally assigned. Achieved roles are all roles we assume voluntarily

  7. Our roles give us “expected” behavior Roles allow us to anticipate how others will behave

  8. Sometimes roles come into conflict Philip Zimbardo Stanford University 1971 24-students Experiment scheduled to last 1-2 weeks Students paid $15 a day

  9. What are groups made of? Group Structure Group Cohesiveness Roles Communication Status gives respect/special privilege Norms=accepted behaviors (often unspoken) Deindividuation= Groups can remove “individual responsibility” Groups give people power Group members want to remain in group Members stick together

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