1 / 31

Aims and Objectives

Aims and Objectives. The aims of Aims & Objectives. Explain the importance of Objectives in managing organisations Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only) More to follow. What are they?. What do they do?.

beryl
Télécharger la présentation

Aims and Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Aims and Objectives

  2. The aims of Aims & Objectives • Explain the importance of Objectives in managing organisations • Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only) • More to follow

  3. What are they?

  4. What do they do?

  5. A hierarchy of objectives

  6. How does it work?

  7. Mission…Aim…Objective (Quantitative)

  8. The Mission statement is

  9. You what? What does it do?

  10. How do they work?

  11. Culture • In exam Q’s it is important to emphasise that a Mission Statement sets the tone and the ethos of a organisation. • Should be a guideline for other decisions. Not just ‘What you do’

  12. What’s a good one like?

  13. They should also be…

  14. However they are often said to be

  15. Nike’s is • To bring innovation and inspiration to every athlete* in the world • If you have a body, then you’re an athlete • What????

  16. Pepsi’s is… • Beat Coke! • I have never been able to verify if this true, but I think it’s great so I’ve kept it in anyway.

  17. Microsoft go for… • To enable people and businesses throughout the world to reach their potential

  18. Exam tip • When answering the question “What is a mission Statement?’ • You need to go beyond “it sets the overall aim of the business’

  19. Vision • To go along with their mission Statement firms often have a vision…

  20. What is a vision Statement • Vision is a long term view, sometimes describing a view of how the organisation would like the world in which it operates to be. • For example a charity working with the poor might have a vision statement which read "A world without poverty"

  21. Hoang pg 44 Q

  22. What is corporate Strategy?

  23. For example?

  24. What might determine our objectives?

  25. Strategic Vs Tactical Objectives

  26. Hoang pg47 q

  27. Bad answer exercise

  28. Changes in objectives due to external environment • Harris Tweed

  29. Petrol companies • Suddenly all want to be more environmentally than Greenpeace. • Why, I wonder?

  30. http://www.tutor2u.net/business/presentations/strategy/mission-aims-objectives/player.htmlhttp://www.tutor2u.net/business/presentations/strategy/mission-aims-objectives/player.html

More Related