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Embracing Change in Religious Communication: Insights from the 2010 R.C. Congress

The 2010 R.C. Congress highlights the need for religious organizations, particularly NAIN and its members, to adapt to rapid changes in communication. Interfaith dialogue is now essential, but the core values of good content and authentic storytelling remain vital. With the shift from traditional media to social and interactive platforms, organizations must develop flexible communication strategies to remain relevant and accessible. This includes understanding emerging technologies while ensuring inclusivity for all demographics, thus bridging any gaps between the affluent and less affluent.

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Embracing Change in Religious Communication: Insights from the 2010 R.C. Congress

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  1. R C Congress 2010 – Embrace Change Implications for NAIN and its Member Organizations

  2. Message: • Interfaith is now integral to religious communications • Change is rapid • and affects who hears the message • Who is not getting our message?

  3. What does not change? • Need for vetting, evaluation, and reflection • Core values still important • Good content and good, authentic stories are never out of style, but

  4. Koan • If a story is told and no one hears – is it a story? • NAIN and its member orgs need to have a communications plan that keeps them • current, • relevant, and • visible.

  5. Today’s communications are • short • immediate • visual • interactive

  6. Print media – newspapers, magazines, books Going, gone – or online readers A Few Changes Evolving ...

  7. A Few Changes Evolving ... • Downloads – legal or illegal • Music: Tapes, CDs

  8. Personal computers Handheld devices A Few Changes Evolving ...

  9. Private / Static – read only websites Public / Interactive sites - Social media – Everyone contributes A Few Changes Evolving ...

  10. Text-based search engines #1 Search Engine = Google – every kind of search imaginable [text, image, video, maps, etc.] #2 Search Engine = YouTube!! People want visual information A Few Changes Evolving ...

  11. Blogs Twitter – People want it brief and immediate A Few Changes Evolving ...

  12. Letters  Email [Remember stamps? USPS is in trouble.] A Few Changes Evolving ... • Email •  Texting • [while driving – give me a break!]

  13. Scheduled TV – going home for favorite show On-demand TV – DVR Mobile TV [on your smartphone] A Few Changes Evolving ...

  14. Virtual Faith?? • Lifechurch.tv - “The church isn't a building--it's people. And we think you'll find LifeChurch.tv a pretty friendly bunch! …” • Churchonline.tv - “… watch LIVE on your iPhone or Ipod Touch!” • [and many others]

  15. Virtual Faith?? • Mecca on Second Life - perform the ritual of Hajj in virtual reality form • Anglican Cathedral on Second Life • Convert to Judaism Online – several websites

  16. Smartphone Apps • Listen to Azan - five times a day, every prayer time • World Religions encyclopedias • Jewish Calendar

  17. Smartphone Apps • Prayers and Meditations by Bahá'u'lláh • Sacred Scriptures – Bible [every translation], Holy Qur’an, Mormon Church's Sacred Texts, Holy Zend Avesta, Holy Vedas, Holy Torah, Holy Tanakh

  18. Meeting Needs • Popularity indicates that these evolving media meet real needs • If a modern app brings people to an inner experience or increased understanding, isn’t this the point of communication? • If our preferred media forms disappear, what we will we then do?

  19. A Concern • Many of these evolving media appeal to the affluent • How do people of faith keep up with the times – get their message out there – without deepening the divide between rich and poor? • RCCongress did not give a very good answer to my question on this issue

  20. What I am NOT Proposing • Throw away newspapers, books, webpages and computers and buy an iPhone • Abandon face-to-face contact and hold all meetings on Second Life

  21. What I AM Proposing • Help fill a much-needed role to vet and evaluate media stories • Contribute faith values to the conversation [example – let’s get back to civil discourse, PLEASE] • Support libraries and create other innovative ways to include the less affluent

  22. What I AM Proposing • Be aware of – and learn from - new media trends that are meeting real needs • Have a flexible communications plan that embraces change thoughtfully • Investigate social media, which provide cost-effective ways to involve people in your message – not just for the young!!

  23. NAIN & Social Media • IFYC’s Bridge-Builders site [Ning platform] exceeded in 6 months a 2-yr. goal of 1000 members. • CPWR has radically improved its web presence since 2005. It now includes the Social Media site PeaceNext. • NAIN has a Facebook page [created May 2010] that has attracted 105+ friends, without much marketing. We are exploring increased visibility.

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