1 / 22

Why Lottery needs a multi channel approach

Why Lottery needs a multi channel approach. RICHARD BATESON, 5 TH NOVEMBER 2013 . Our philosophy Background – our players The need for multi-channel The results . 2. Our philosophy. Allow players to play wherever and whenever they want to…. It is about player convenience.

bessie
Télécharger la présentation

Why Lottery needs a multi channel approach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Lottery needs a multi channel approach RICHARD BATESON, 5TH NOVEMBER 2013

  2. Our philosophy • Background – our players • The need for multi-channel • The results 2

  3. Our philosophy

  4. Allow players to play wherever and whenever they want to… It is about player convenience We don’t tell our players where to play, they tell us! 4

  5. Background – our players

  6. The UK lottery operates in one of the most competitive markets in the world 9,000 Sports Betting outlets 677 Bingo Halls 2,000 gaming centres 800 Society Lotteries 144 casino’s 6

  7. The UK lottery makes up only 22% of the gambling market UK consumers have ‘choice overload’ Camelot has had to innovate Compounded by consumer changes 7

  8. The changing consumer: 2013 8

  9. Consumers are adopting technology quicker and this will accelerate To reach an audience of 50m took: 50 years radio 30 years TV 4 years Internet 3 years iPod 1 year Twitter 9

  10. Smartphones are accelerating this need for convenience 10

  11. Retail is adapting to convenience demanded by consumers Click and collect Use of smartphones in-store E-vouchers/couponing Self serve/self check-out Taking the store to the shopper …. the list goes on 11

  12. The need for multi-channel

  13. The need? • Our core-weekly players don’t demand it! • You can’t download an Instant • You can play in thousands of shops in my State! • Business has grown by over 3.5% last year! V’s • Who are we missing from our current set-up? • How can we become relevant to more consumers? • How can you fend-off competition? • How can we make the lottery more convenient? 13

  14. The facts Player penetration is falling Younger players aren’t interested in the current tired lottery format Today’s consumer expects immediacy and convenience from all brands Gamification/other leisure activities are stealing our lottery $ 14

  15. The offer Offer full interactive services: - PC, smartphone and tablet (today) Continue to invest in retail: - UK $220m over the last decade Carefully target players to compliment spend and bring in new players to the lottery 15

  16. Continue to invest in retail! Pay Pay ‘DRP’ points ‘DRP’ points View & select View & select Place order Place order Receive tickets Receive tickets Traditional Retailexperience Traditional Retailexperience YOUR NUMBERS YOUR NUMBERS Paper ticket /Game Store voucher Paper ticket /Game Store voucher Digitalretail experience Digitalretail experience My Card 1234 5678 My Card 1234 5678 Scan player card / registered Fast Pay card Scan player card / registered Fast Pay card Virtual ticket / voucher Virtual ticket / voucher Scan phone order Scan phone order App App 16

  17. The results

  18. The results so far… Over 6 million players registered Record participation levels – 70%+ Growing retail and interactive business - record lottery sales at $11bn - interactive sales over $1.9bn - retail has grown 28% over past 5 years Positivity and trust in the UK lottery at record levels Top 5 interactive site in UK and Top 3 consumer goods brands 18

  19. Players shop across channels and their value increases as they do 19

  20. In summary

  21. Multi channel is not an if, it is a when Competition is increasing and requires innovation to stay ahead Need to invest in all channels Interactive will attract younger players and those not currently disposed to the lottery Our players’ behaviours are changing and will do so more rapidly in the future – consumer expect immediacy and convenience Multi-channel builds value - It is not about retail or interactive, it is about both 21

  22. Thank you

More Related