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Business Plans

Business Plans. Zainul Muchlas, SE, MM STIE - MCE. Introduction. Focus your thinking Establish realistic strategy Financing and other support Reaction by others. Definition.

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Business Plans

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  1. Business Plans Zainul Muchlas, SE, MM STIE - MCE

  2. Introduction • Focus your thinking • Establish realistic strategy • Financing and other support • Reaction by others

  3. Definition • Document that can convince the reader that the business can produce enough revenue to make a satisfactory profit and therefore attractive as an investment opportunity

  4. Many reasons to build one • BP should sell the writer/reader on the business: • Writer: so that you can go out and do it, • Reader: to invest in it • Confidence of knowing the issues • Improve chances of success

  5. Many Purposes in real life • Bank Financing • Strategic alliances • Large contracts • Key employees • Mergers and acquisitions • Mgt team motivation • Ours here : Investment by VC or Angels

  6. Principles of BP • No right way: plans can differ • Be creative but set a limit • Concise and focused • Captures energy and personality of business leader • Include negatives and issues • Spend some time on it

  7. Sections of Business Plan • Cover Page: contact name and info • Table of contents • Executive summary • The company: past, present and future • The market • The Product/service

  8. Sections of Business Plan - continued • Sales and Promotion • Financial projections • Profit and loss • Balance sheet • Cash flow

  9. Other sections: technology based • Management team: people who fund other people value management skills above “ideas” • Risk factors: shows that you know what could go wrong and plan to avert it • Marketing plan: if this is “innovative” how are you going to get people to use it

  10. Packaging the Plan • It is a ”living” document • No right/wrong way: the need of reader is essential • What are the challenges/ questions that can be raised by reader: answer these.

  11. Packaging the Plan • Include supporting materials • Don’t make unsupported statements • Designate an outside reviewer/ reader that can critique plan

  12. Sites with sample plans • www.businessplans.org/businessplans.html • www.bplans.com/sp/businessplans.cfm • www.businessplanarchive.org/

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