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BUILDING BRIDGES

BUILDING BRIDGES. Gaming in the new ERA and the importance of GSA. THE WORLD IS CHANGING AROUND US. The Internet – its size doubles every 5.32 years. Speed of adoption is significantly faster as population gets more tech savvy. Oct 2012: 620,480,777 domains Total users: 2,267,233,000

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BUILDING BRIDGES

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  1. BUILDING BRIDGES Gaming in the new ERA and the importance of GSA
  2. THE WORLD IS CHANGING AROUND US The Internet – its size doubles every 5.32 years Speed of adoption is significantly faster as population gets more tech savvy Oct 2012: 620,480,777 domains Total users: 2,267,233,000 Global penetration: 34% Latin America growth: 1,310% (2000-2012) 43% pop US growth: 153% (2000-2012) 79% pop
  3. THE WORLD IS CHANGING AROUND US Online revolution has changed customer behavior Ebay is the world’s largest garage sale online Expedia the world’s largest travel agency online Amazon the world’s largest department store online Pokerstar the world’s largest poker room online Mobile devices: 49% of time spend on gaming applications and 30% on social networking applications
  4. WHO ARE WE? An International Trade Association Formed in May 1998 Currently 64 members (operators, vendors, test labs) 44% US, 20% CA, 13%, EU, 10% AS 56% Vendors, 25% operators, 19% others We are an association that enables collaboration between: The Industry Domain (Suppliers / Operators / Test Labs) The Policy Domain (Governmental Agencies and Regulators) Create information standards (G2S, S2S, …)
  5. PLATINUM MEMBERS
  6. GOLD MEMBERS SILVER MEMBERS BRONZE MEMBERS AFFILIATES / ADVISORS
  7. BOARD REPRESENTATION Alberta Gaming and Liquor Aristocrat Bally IGT Isle of Capri Manitoba Ontario Lottery and Gaming Oregon Lottery Penn National Gaming Spielo WMS Gaming
  8. GSA’S ROLE IN BRICK & MORTAR CASINO INDUSTRY Focused on brick and mortar as there was a need Established committees to support the industry Gained track record for the successful creation of standards Successful due to participation from both industry and policy domain
  9. EVOLUTION OF DATA COMMUNICATION Multiple protocols in the market: SAS, SS, BESS, ASP, QCOM, X-series, CC – talk, GDAP, SDT, GamPro, DXS, SuperSAS, BOB, and many more… Our industry is plagued by too many proprietary protocols You are NOT in control of your business You are NOT able to innovate and differentiate your product offering You will PAY more to maintain your current infrastructures You will LOOSE new players
  10. EVOLUTION OF DATA COMMUNICATIONLet’s Talk SAS SAS was created by IGT early 1980 and for a long time IGT enjoyed a significant market share in the US which lead to the defacto standard Last functionality enabled by SAS was TITO announced in 1999 GSA took control of SAS in 2004 Helped the industry by ‘cleaning up’ this de-facto industry standard Developed SAS certification program and toolkit Industry embraced an ‘end of life’ strategy: GSA’s SAS version was handed back to IGT end of 2009 Certification by GSA of SAS was terminated end of 2009 Industry adopted G2S as replacement for SAS effective 2010
  11. 1982 SAS era 2008 GSA era
  12. EVOLUTION OF DATA COMMUNICATIONThe Cost Of A New Feature Here’s why Innovation has been slow 4 ____ 5 1 2 3
  13. GSA STANDARDS TODAY List of GSA protocols G2S – Game to System (released 2006) S2S – System to System (released 2004) GDS – Game Device Standard (released 2004) GAT – Game Authentication
  14. WHAT DO WE OFFER?Unfettered Data Access
  15. COMMITTEES Technical Committees (S2S, G2S, TRA, GAT, GDS …) Architectural Oversight Committee Operator Advisory Committee Player User Interface Committee Regulatory Advisory Committee (formation stage) Online Gaming Committee (formation stage) Central Reporting / Monitoring messaging standard External Interfaces – Geo-location, Player Verification, Payment Processors Brick & Mortar Interfaces – Player Tracking, Promotions, etc.
  16. GLOBAL ADOPTION (70+ COUNTRIES)
  17. ALBERTA GAMING & LIQUOR OPERATOR PERSPECTIVE
  18. TECHNICAL BARRIERS Solutions tied to vendor proprietary protocols SAS protocol no longer supported Integration capabilities limited and complex Long time to market for new features and games Technology obsolesce
  19. ARCHITECTURAL REQUIREMENTS Maintain ownership and control over Enterprise integration decisions as the Solution Integrator Maintain ownership and control over key data Ensure a single view of the player Analyze and make business decisions from an Enterprise perspective Improve time to market and operational processes Minimize the effects of Vendor Lock-in Minimize the effects of Operator Lock-in
  20. CURRENT ENVIRONMENT VLT channel was the first to convert to GSA open protocols. Immediate benefits: Rich, detailed data captured for analysis Data available is not dependent on the needs of the host system. Download & Config from a central platform to change game sets, operating systems, and peripherals Single, industry standard security implementation Improved time to market for new EGMs due to simplified integration Able to deploy an increased variety of platforms and products GSA protocols are extensible and can be easily evolved to meet business and player needs Casino & Lottery channels are still using proprietary protocols. Case Study for the Value of GSA Protocol Implementation
  21. BUILDING BRIDGES Supporting the Industry through global collaboration
  22. PROLIFERATION OF ONLINE GAMING INDUSTRY Online Gaming is proliferating beyond Europe into N. America There is now focus on the connection between brick &mortar and online systems Industry collaboration is critically important GSA has created the Online Gaming Committee GSA created a trusted environment for the Policy Domain in a framework of collaboration
  23. ECOSYSTEM’s CRITICAL CROSS POINTS Transparency - Regulatory reporting & monitoring information Access - Operator data across states and countries Stability – Consistent connections through standardization
  24. ONLINEGAMING COLLABORATION Both industry and policy domain will benefit from the work GSA can be doing in these domains. GSA is not the one telling you what to do, we are here to serve the industry. We have a successful track recordfor over 15 years and successfully provided solutions that the industry requested GSA continues to reach out and build bridges to support the industry
  25. EVOLUTION OF GAMING GSA formation: vendors, operators & test labs GSA as Platform for Global Collaboration Protocol Standards / Interoperability INDUSTRY DOMAIN Multiple Standards Monitoring / Reporting/Transparency POLICY DOMAIN Cross Jurisdictional standard reporting, Consumer protection
  26. MACROWIKINOMICSAnthony D Williams Macrowikinomics Mass collaboration – by engaging all stakeholders - is reinventing the way businesses communicate, solve business problems, create value and compete in the new world economy. We are faced with many global threats that undermine global peace and stability: Cyber attacks Food security (e.g.: tainted milk) Toxic toys Climate change Water scarcity Emerging technologies Infectious diseases… http://anthonydwilliams.com/2011/01/20/a-regulatory-system-that-learns-and-improves/A regulatory system that learns and improves
  27. COLLABORATION - INNOVATE OR DIE
  28. 1783+ VOLUNTEERS OVER 15 YEARS
  29. UPDATES Education program Macau: Bachelor of Science in Computing – Gaming Technology GSA: one –on - one training China Lottery Online Co. European Regulator Briefing in Dec 4 – Brussels Gaming Industry Collaborative Summit 2014 Time has come for industry collaboration AGA, NIGA, AGEM, GSA, NASPL, IAGR, NTGCR, NCLGS, GTA, EGA, Expert Group, GREF, ….
  30. What Is The Price Of Freedom?
  31. As Nevada Gaming Commissioner Randolph Townsend stated: “Its not about the green felt anymore, its not about dealing cards anymore, its not even about slot machines anymore – its all about technology” To interest the next generation of casino players, one has to be on the cutting edge of technology. LETS TALK ABOUT TODAY’S BUSINESS REALITY IN THE GAMING…
  32. How Does It Feel To Be Trapped?
  33. How Does It Feel To Be Handcuffed To Your Vendors?
  34. CMO to CIO… “This Is What I Need To Grow The Business!”
  35. CIO to Vendor… “When Can You Make This Happen?”
  36. Vendor to CIO… “These Are My Terms And Conditions.”
  37. CIO to CMO… “This Is The Best Our Vendor Can Do.”
  38. Control your Own Destiny
  39. Do You Want The Freedom To Drive Your Business?
  40. What Is The Price Of Your Freedom?
  41. “Open Standards give you peace of mind”
  42. STANDARDS CERTIFICATION MEMBERSHIP www.gamingstandards.com
  43. THANK YOU 15 Years Of Industry Collaboration
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