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Strategic Interventions-Getting the Biggest Bang for your Buck

Strategic Interventions-Getting the Biggest Bang for your Buck. ASC 2010 5 May 2010. Leslie Moldow, FAIA, LEED AP, Perkins Eastman, Maria Dwight, GSI l.moldow@perkinseastman.com MDwight@gsi.org Bill Hendrickson, Hendrickson Consulting bill.hendrickson@sbcglobal.net.

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Strategic Interventions-Getting the Biggest Bang for your Buck

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  1. Strategic Interventions-Getting the Biggest Bang for your Buck ASC 2010 5 May 2010 Leslie Moldow, FAIA, LEED AP, Perkins Eastman, Maria Dwight, GSI l.moldow@perkinseastman.com MDwight@gsi.org Bill Hendrickson, Hendrickson Consulting bill.hendrickson@sbcglobal.net

  2. "Senior (military) officers say the power point program does come in handy when the goal is not imparting information, as in briefings for reporters.The news media sessions often last 25 minutes, with 5 minutes left at the end for questions from anyone still awake. Those types of PowerPoint presentations are known as “hypnotizing chickens.”  - New York Times, • April 26, 2010

  3. Start with FACTS, not with suppositions, or bright ideas, or conference fads, or what you have always done (“Its our mission since 1915”) or what your competition is doing (they may be as confused as you are).

  4. Some Basic Facts: • Your real market area (they are shrinking) • Demographic trends in your geography (age, income, ADLs, ethnicity, • Competitive analysis (for statistical demand analysis) • Product evaluation (location, physical plant, operational program, contract type, cost of operations, future viability) • Demand analysis : Who is or should be your market (consumers)? • What does it want? • What will it pay? • When does it want it? • How does it get it?

  5. STRATEGIC PLANNING is a process, not a product. INTERVENIONS should be anticipated, timely, documented, out come oriented and have sufficient budgets and appropriate deadlines. (Time is money)

  6. Be CONSUMER DRIVEN by knowing: Your LOCAL market. Your product (myth or fact) Your message (confusing or mixed) The depth of your segmented market (socio-economic, demographic, competitive)

  7. EVALUATE the date ruthlessly. Who is your preferred customer (vs. who are you “serving”)? Demand will vary by age and income cohorts

  8. Qualitative data count too! Techno/nuts vs. techno/phobics Dietary vs. Culinary Department Public vs. private spaces Wellness nazis vs. couch potatoes Pet lovers and others

  9. Opportunities to consider (very seriously) Community collaboration (competitors, colleges ,JCCs, etc etc.etc. etc. etc. included) Lower the draw bridge (porous communities, facilities and campuses) Host community benefit (501c3 protection) Virtual communities and memberships Integrating technology into all levels of residency and membership

  10. ENJOY THE PROCESS. You are building community. You are growing your mission. You are preparing for the future.

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