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M-Commerce

M-Commerce. 主題 : 現階段行動商務 部分技術和應用 主講 : B96705044 潘冠宇. Contents. Mobile Banking Mobile Vouchers/Coupons Payment Methods. Mobile Banking. Mobile Brokerage. Mobile Accounting. Mobile Financial Information Services. Trends in Mobile Banking. Online Banks Huge Markets

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M-Commerce

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  1. M-Commerce 主題: 現階段行動商務 部分技術和應用 主講: B96705044 潘冠宇

  2. Contents • Mobile Banking • Mobile Vouchers/Coupons • Payment Methods

  3. Mobile Banking Mobile Brokerage Mobile Accounting Mobile Financial Information Services

  4. Trends in Mobile Banking • Online Banks • Huge Markets • High Mobile Phone Penetration • Smartphones

  5. M-Banking business models • Bank-focused model • Bank-led model • Non-bank-led model

  6. Mobile Banking Services Support Content Services Services Investments Payments& Transfers Account Information

  7. Challenges 1. Interoperability 2. Security 3. Scalability & Reliability 4. Personalization

  8. STK • SIM Tool Kit • GSM • SMS • 財金公司 • 在線電信 中華電信 泛亞電信 威寶電信 • 在線銀行 台銀 合庫 彰銀 兆豐銀…

  9. Mobile Vouchers/Coupons • 國外 • NTT DOCOMOi-mode • MLB華盛頓國民隊 • 國內 • QuickMark 行動票券技術 • 年代售票 • 華納威秀影城 • 中華電信EMOME

  10. Payment Method • 芬蘭 Sonera Shopper • 德國 Paybox • 德國 Mobipay • Paypal • NTT DOCOMO

  11. 付款流程 資料來源：http://www.comax.com.tw/products/mobile/m_payment_02.htm

  12. Internet / WAP / 藍芽/ 紅外線 / RFID 商家 消費者 4. WAP/SMS/3G/GPRS/WLAN 3. 回存 5. 2. 儲值 1. 儲值 銀行 行動通訊業者 金　流　　　　　資訊流 付款機制

  13. References • Wiki 百科 • 萬能科大資管系 • http://teledict.blogspot.com/2007/10/m-commerce.html • http://www.fisc.com.tw/FISCWeb/Index.aspx • 中華電信　威寶電信 • 台哥大 • 雅虎奇摩知識

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