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Harry Potter and the Hunger Games

Harry Potter and the Hunger Games

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Harry Potter and the Hunger Games

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Presentation Transcript

  1. Harry Potter and the Hunger Games Books to Movies that Made it

  2. These guys made it when other failed How? Smart Marketing

  3. The Challenge Bad Economy Fed-up Audience Dark Content THE ANSWER SOCIAL MEDIA and the FANS

  4. Dark Content Only One Wins Faces and Places of the Capitol

  5. Fans Rule the World Facebook and Twitter: • Launch Pads for fan contests & events • Where the Buzz starts and spreads • Interact, develop relationships; Highlight fan work

  6. The CapitolFan Site • Thru Facebook and Twitter • Become a Citizen, get a Card and a District • Make your own coat of arms • Get a Position

  7. Other Sites • Puzzle Poster Media Collaboration • 12 Sites, 12 Districts – Sponsors More Facebook space, Larger Audience

  8. Keep Up the Buzz • Games: iPhone, Facebook • Virtual Tours of the Capitol