Effective Use of Message Maps for Communication and Stakeholder Engagement
This session explores the strategic application of message maps in communication after completion of projects. Participants will learn to utilize message maps for developing materials, creating spokesperson tools, and conveying critical stakeholder concerns through structured communication. The session includes practical techniques to present key messages effectively using diverse formats such as interviews, public presentations, and exhibits. Join us to enhance your communication skills and ensure your core messages resonate with your audience.
Effective Use of Message Maps for Communication and Stakeholder Engagement
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Presentation Transcript
Session G Objectives • Describe the use of message maps after completion • Describe a variety of ways in which the messages can be utilized for materials development • Learn how to create a tool for spokespeople using message maps
How Can You Use Message Maps? • Fact Sheets [see handout] • Title: stakeholder concern • ¶ 1: Introduction = 3 key messages • ¶ 2: Key message 1 + supporting facts • ¶ 3: Key message 2 + supporting facts • ¶ 4: Key message 3 + supporting facts • ¶ 5 Conclusion = repeat 3 key messages • Include visual aids
Using Messages:Overarching Message • One message map • “What should people know about this topic?” • You want out regardless of questions asked • Your opening statement at a presentation • Be sure it gets delivered • Bridge to it if necessary • “A port in a storm”
Using Messages – Interviews 1 • TV news, newspaper article • Give 3 key messages in response to question • Supporting facts • In follow-up • By bridging • Provide/bridge to overarching message
Using Messages – Interviews 2 • TV talk show, newspaper feature article • 3 key messages • Key message 1 with supporting facts • Key message 2 with supporting facts • Key message 3 with supporting facts • Conclude with 3 key messages • Use “signposting”
Using Messages – Interviews 3 • Press conferences • 3 key messages • Supporting facts for first key message • Conclude with 3 key messages * WHO examples? [discuss]
Using Messages – Exhibits • Title panel: Stakeholder concern • 3 panels • Each with 1 key message and its 3 supporting facts • Handouts on table below panels
Oral Presentations(Town Hall Meetings) • Maximum 3 speakers • Maximum 20 minutes total • Maximum 3 key messages • With supporting data
*special thank you to Dick Tardif, Ph.D.of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.
