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Session G Using Message Maps

Session G Using Message Maps. Session G Objectives. Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps. How Can You Use Message Maps?.

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Session G Using Message Maps

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  1. Session GUsing Message Maps

  2. Session G Objectives • Describe the use of message maps after completion • Describe a variety of ways in which the messages can be utilized for materials development • Learn how to create a tool for spokespeople using message maps

  3. How Can You Use Message Maps? • Fact Sheets [see handout] • Title: stakeholder concern • ¶ 1: Introduction = 3 key messages • ¶ 2: Key message 1 + supporting facts • ¶ 3: Key message 2 + supporting facts • ¶ 4: Key message 3 + supporting facts • ¶ 5 Conclusion = repeat 3 key messages • Include visual aids

  4. Using Messages:Overarching Message • One message map • “What should people know about this topic?” • You want out regardless of questions asked • Your opening statement at a presentation • Be sure it gets delivered • Bridge to it if necessary • “A port in a storm”

  5. Using Messages – Interviews 1 • TV news, newspaper article • Give 3 key messages in response to question • Supporting facts • In follow-up • By bridging • Provide/bridge to overarching message

  6. Using Messages – Interviews 2 • TV talk show, newspaper feature article • 3 key messages • Key message 1 with supporting facts • Key message 2 with supporting facts • Key message 3 with supporting facts • Conclude with 3 key messages • Use “signposting”

  7. Using Messages – Interviews 3 • Press conferences • 3 key messages • Supporting facts for first key message • Conclude with 3 key messages * WHO examples? [discuss]

  8. Using Messages – Exhibits • Title panel: Stakeholder concern • 3 panels • Each with 1 key message and its 3 supporting facts • Handouts on table below panels

  9. Oral Presentations(Town Hall Meetings) • Maximum 3 speakers • Maximum 20 minutes total • Maximum 3 key messages • With supporting data

  10. *special thank you to Dick Tardif, Ph.D.of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.

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