1 / 25

Mastering Message Maps for Effective Communication Strategies

Learn how to develop and utilize message maps effectively for clear communication with stakeholders, emphasizing key messages and supporting facts. This comprehensive guide covers the process, personnel, stakeholder identification, and message review and cooperation. Discover best practices and techniques for message mapping to enhance your communication skills. Perfect for teams, subject-matter experts, and communication professionals.

zuzela
Télécharger la présentation

Mastering Message Maps for Effective Communication Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DEVELOPING AND USING MESSAGE MAPSv. Kentucky 1005 Dick Tardif, Ph.D. Oak Ridge Institute for Science and Education 210-698-0063 tardifd@orau.gov

  2. Process • Personnel • Stakeholders and their concerns • Key messages and supporting facts • Review • Cooperation • Use

  3. PERSONNEL • Teams • Subject-matter experts • Communications • Policy/management/legal • Reviewers • 1-2 • Knowledgeable • Not on teams

  4. Identifying Stakeholders • Who is • Affected • Interested • Influential

  5. Identifying Stakeholders and Their Specific Concerns • History • Specific • Related • General • Subject-matter experts • Role Playing

  6. Sorting Concerns to Categories • Manageable “chunks” • Example: Smallpox The disease Vaccine safety Quarantine and isolation • Example: Pandemic Influenza Pandemics Antivirals Preparedness Response H5N1 Influenza Mental Health Vaccines Early Event

  7. 3 Key Messages • 27 words (9 seconds) total • Order of importance: 1/3/2 • 4 grade levels below audience average • Avoid unnecessary absolutes • Avoid unnecessary negative terms, images • Each can stand alone.

  8. 3 Supporting Facts/Message • Same criteria as for key messages • Except reading level can be 2 grades higher • Visual aids • Anecdotes • Cite credible third parties • Sources of more information

  9. Reviewing Messages • Within team • Among teams • In organization but outside team

  10. Cross-Checking Documents • Planned • In progress • Finished product

  11. Testing Messages • With stakeholders • With partners • With others?

  12. Cooperation • Who else should have your message maps before you begin delivering messages?

  13. Using Messages:Overarching Message • One message map • “What should people know about this topic?” • You want out regardless of questions asked • Your opening statement at a presentation • Be sure it gets delivered • Bridge to it if necessary • “A port in a storm”

  14. Using Messages – Interviews 1 • TV news, newspaper article • Give 3 key messages in response to question • Supporting facts • In follow-up • By bridging • Provide/bridge to overarching message

  15. Using Messages – Interviews 2 • TV talk show, newspaper feature article • 3 key messages • Key message 1 with its supporting facts • Key message 2 with its supporting facts • Key message 3 with its supporting facts • Conclude with 3 key messages • Use “signposting”

  16. Using Messages – Interviews 3 • Press conference • 3 key messages • Supporting facts for first key message • Conclude with 3 key messages

  17. Using Messages – Fact Sheets • Title: stakeholder concern • ¶ 1: Introduction = 3 key messages • ¶ 2: Key message 1 + its supporting facts • ¶ 3: Key message 2 + its supporting facts • ¶ 4: Key message 3 + its supporting facts • ¶ 5 Conclusion = repeat 3 key messages • Include visual aids

  18. Using Messages – Exhibits • Title panel: stakeholder concern • 3 panels • Each with 1 key message and its 3 supporting facts • Handouts on table below panels

  19. Oral Presentations(Town Hall Meetings) • Maximum 3 speakers • Maximum 20 minutes total • Maximum 3 key messages • With supporting data

More Related