How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

1. 11 Things to Remember when Creating your Own Private Label Brand How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

2. With thousands of own label brands already on shelf, it is hard With thousands of own label brands already on shelf, it is hard to make a difference or stand out with a new one to make a difference or stand out with a new one. . .

3. Here are our Here are our Top private label is a success private label is a success Top 10 tips to make sure your next 10 tips to make sure your next 1. 1. What is your What is your USP USP? ? The first thing to get right is why you are creating this brand in the first place. Just putting your business’s name on the label is not enough to make it sell. It has to earn its place on shelf, and be there for a reason so that customers are going to pick it up or even consider buying it.

4. 2 2. . Brands Credentials Brands Credentials Yes, you might be making an own label product, but you are first and foremost creating a brand. It is therefore vital you take as much time and trouble as any FMCG brand would to determine what you stand for, what your values are, who your target customer is, and make sure it is made, designed, packed and priced to meet their needs.

5. 3.Competitive Set 3.Competitive Set Brands don’t live in isolation. They go up against the competition in whichever category they are in. So make sure you know who your competing brands are and what they stand for. Why should a consumer stop buying that brand to pick up yours instead?

6. 4. 4. Pricing Pricing The private label market is now so complex and established that there are now private label ranges to suit all price points and needs. Each with their own very distinct pricing structures. When developing a new brand it is important to be clear which price bracket your product is aimed at. READ MORE

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