G etting to Know You... How Partnering with Professional Societies Can Enhance Librarians’ Profile and Impact ASEE, June

1. Getting to Know You...How Partnering with Professional SocietiesCan Enhance Librarians’ Profile and ImpactASEE, June 26, 2007 Kristen Fitzpatrick IEEE University Partnership Program Manager

2. What is the IEEE University Partnership Program? MIT Caltech UCLA WPI Columbia Virginia Tech + U. Michigan Stanford + Berkeley Drexel Texas A&M Dartmouth UCSD

3. This is the IEEE’s future --- and yours J. Lau, UCLA Cisco S. Yun, Stanford Law - IP L. Sha, Berkeley Goldman Sachs B. Crosby, Virg. Tech Lockheed Martin J. Saito, UCLA Amgen J. Bartlett, U Mich Future Governor M. Heidari, WPI IEEE Author I. Wong, G. Chan, Y-Y Yeh, H. Choi Future IEEE Editors/NASA/Accenture F. Akgul, WPI IEEE Author

4. Underpinnings of UPP Workforce and social demands: students need more than technical information to succeed! Teamwork, leadership, communication, customer awareness, project management, ethics, professionalism (think ABET) See also:Boeing’s Desired Attributes of an Engineer http://www.boeing.com/companyoffices/pwu/attributes/attributes.html “Information grounds” (“desirous mingling”) “Librarians must use their information sources to facilitate social interaction, which will, in turn, enhance their contributions to building and maintaining social capital within communities.” (1) See also: Information Behavior in Everyday Context http://ibec.ischool.washington.edu/default1024.aspx 1. Fisher, K. E., & Naumer, C. M. (2005). Information grounds: Theoretical basis and empirical findings on information flow in social settings. In: A. Spink & C. Cole (Eds.), New Directions in Human Information Behavior. Springer: Berlin

5. Underpinnings of UPP(A story of HOPE) Motivation, critical thinking and learning behaviors in college students Personal, experiential learning trumps “disinterested information sources” (2) Millennial attributes Focus on the positive: social, collaborative, civic minded, service oriented, entrepreneurial See also: http://library1.njit.edu/staff folders/sweeney/index.htm Schlossberg’s “mattering and marginality” Students succeed when they feel they matter Berkeley Engineering News, March 20, 2006 Vol. 77, no. 10S (2) Weiler, A. (2005) Information-seeking behavior in generation Y students: motivation, critical thinking and learning theory, The Journal of Academic Librarianship, 31 (1), 46-53.

6. The UPP bottom line:building community, boosting value Collaboration increases visibility (best marketing: word of mouth!) University presidents: “I am more affected by what students and faculty say” [about the library] and “Anecdotal comments are a very important source of information” (3) Forestalls the “customer is always right” mantra (4) Puts a human face on the libraries’ “resources” Improved communications = enhanced services Become part of student communities through: • Student organization listservs • Student organization websites • Meetings and presentations (executive, general and industry) • Competitions (technical and business aspects) (3) Lynch, B. P., et. al (2007) Attitudes of Presidents and Provosts on the University Library, College and Research Libraries, 68 (3) (4) Mullins, J.L., Allen, F.R. and Hufford, J.R., (2007) Top ten assumptions for the future of academic libraries and librarians: A report from the ACRL research committee, C&RL News, Vol. 68, No. 4

7. The value of collaboration • Drexel Scholarly Communication Symposium Intellectual Property Rights - April 20, 2007 • Drexel: • 200+ registrants: widespread promotion beyond engineering • More than 15 academic libraries, plus area law firms, corporations • Involvement with LeBow B-school, and Drexel College of Law • IEEE: • Arranged speaker: Dr. Martin Finston, Alcatel-Lucent Patent Attorney • Targeted IEEE materials - IEEE Xplore IP articles • Sponsored lunch • Recognized student volunteers

8. The value of collaboration Virginia Tech Student Professional Awareness Conference January 26, 2007 • Librarians develop meaningful connections with students and faculty: “Oh, Larry’s always there for us.” • IEEE Student Branch Leaders develop soft skills while serving the engineering and university community • Management and event planning • Budgeting and fund-raising • Developing professional/alumni networks • Leadership and teamwork • Engineering faculty see librarians in different light; share experiences outside classroom

9. Enhancing collections, visibility and social capital Hot topics for students • Emerging technologies (http://www.ieee.org/web/emergingtech/home/index.html) • Engineering and biology, medicine, health care • Robotics • Nanotechnology • Alternative energy • Intellectual property rights and law • Entrepreneurship • Career opportunities (how to find, evaluate) • Interview and resume tips • Internships, fellowships and research/grant opportunities! • Institutional (and moral) support for programs and events!

10. Additional Resources Kasperek, S, et. al. (2007) Do a Little Dance: The Impact on Students When Librarians Get Involved in Extracurricular Activities, The Journal of Academic Librarianship, 33, 1, pp. 118-126. Mazer, J.P., Murphy, R.E., Simonds, C.J., (2007) I’ll See You on “Facebook”: the Effects of Computer-mediated Self-disclosure on Student Motivation, Affective Learning and Classroom Climate, Communication Education, 56, 1, pp. 1-17. Pukkila, M.R., (2006) The other side of the podium: Student information needs from inside the classroom, C&RL News, 67, 3, pp. 162-4. Ruediger, C. and Neal, S. (2004) Tapping into student networks: new ways to integrate information literacy, C&RL News, 65, 2, pp. 79-80.

11. Mahalo! Questions? k.fitzpatrick@ieee.org www.ieee-upp.blogspot.com www.flickr.com/photos/ieee-upp