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Professional Profile

Professional Profile. Jing-Ling Yang. Basic Background. Education Master of Business Administration, Concentration: Marketing 04/2008

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Professional Profile

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  1. Professional Profile Jing-Ling Yang

  2. Basic Background Education • Master of Business Administration, Concentration: Marketing 04/2008 • Master of Science in Management of Information System 04/20 Joseph M. Katz School of Business, University of Pittsburgh • Bachelor degree: Public Administration 06/2002 Tamkang University, Taipei, Taiwan Experience • Marketing Assistant Manager, Eastern Microelectric Lab Inc., 2005~2006 • Marketing Communication Coordinator, National Instruments 2004~2005 • Translator/ Marketing Associate, Prime Publishing & Translation Co., Ltd, 2002-2004

  3. Career Leader Results Interests • Counseling and Mentoring • Influence Through Language and Ideas • Managing people and relationships Strength • Flexibility • Organizational Priority • Ability to Compromise Weakness • Ability to Teach • Time Management Motivator • Altruism • Variety • Positioning

  4. Career Leader Results • Cultural Wise: • “Rough and tumble" give-and-take in daily activity • Open-minded environment : not afraid of different opinions • Constant communication between organization members • Organization Wise: • An organization of savvy, time-tested pragmatism • playing a conservative game, getting things done well -- and demonstrating competency in fundamental skill areas • Stability and consistency

  5. Career Leader Results - Career Matches • Marketing • Advertising Account Management • Management of New Product Development • Marketing and Marketing Management • Sales and Sales Management • Human Resources • Human Resources Management • Training and Organizational Development • Others • Non-Profits Services • Entrepreneurship • General Management • Retail Management

  6. Expertise – Learn By Doing • Marketing Execution • Running Marketing campaign (Roadshow/ Conference) • Marketing Planning • Yearly Budget planning • Advertisement Planning • Public Relation • News Releases and Press Conference Material • Brochure Design and Localization • Database Management • Periodically clean-up and update clients information • Initiate the digitization of clients information into database

  7. Career Goals • Short-term:Marketing Specialist ~ Marketing Manager • Practice skills learned in MBA program in marketing field • Customer Relationship Management • E-commerce Strategic Planning • Database Management • Long-Term : Branch Marketing Manager ~ Area Marketing Manager • Continue to advance and accumulate the experience of Marketing field • Managing Marketing Strategic Tasks • Inside the corporate: Build and lead a team of campaign managers, account managers and advertising salespeople • Between corporate: Strategically work with regional and national brands to develop integrated marketing campaigns

  8. What I’ve Done So Far.. • Take classes • Marketing courses: Marketing Research/ Pricing/ B-2-B Marketing/ Marketing Management • MIS courses: E-commerce/ Database Management/ System Analysis and Design/ Programming • Improve Soft Skills • Presentation/ Communication/ Case competition • Prepare for Project Management Test • Enhance the quality and the skill of managing campaign and tasks

  9. 10 years later, I’d like to be Known…. An experienced Marketer that helps the company expand market share, boost the sales, and refine the reputation of the company

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