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Cultural Dynamics in Assessing Global Markets

Cultural Dynamics in Assessing Global Markets. Chapter 4. Culture. “The human-made part of human environment- the sum total of knowledge, belief, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society.”. Cultural Impact. Birth rates China

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Cultural Dynamics in Assessing Global Markets

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  1. Cultural Dynamics in Assessing Global Markets Chapter 4

  2. Culture • “The human-made part of human environment- the sum total of knowledge, belief, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society.”

  3. Cultural Impact • Birth rates • China • Consumption levels of products • European & Japanese consumption

  4. Cultural Origins • Geography • The “direction” of innovation • History • Political economy • WWII • Cold War • War on Terror • Technology

  5. Cultural Origins • Social Institutions • Family • Religion • School • Media • Government • Corporations

  6. Elements of Culture • Cultural Values • Individualism/Collectivism Index • Power Distance Index • Uncertainty Avoidance Index • Masculinity/Femininity Index

  7. Elements of Culture • Rituals • Symbols • Language • Linguistic distances • Aesthetics • Arts, music, dance, folklore • Beliefs • Thought processes

  8. Cultural Knowledge • Factual knowledge • Can be learned • Interpretive knowledge • “Ability to understand cultural traits and patterns” • Cultural sensitivity

  9. Cultural Change • Cultural Borrowing • Just because things look the same does not mean that they are! • Resistance

  10. Planned v. Unplanned Change • Do any current factors conflict with innovation? • Should we change those factors? • Cultural congruence • Planned change • Unplanned change • Consequences

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