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Consumer Lifestyles: Food Scares Research - China - September 2012

Bharat Book introduces a report "Consumer Lifestyles: Food Scares Research - China - September 2012". As a result, it appears that the number of food scares or instances of dangerous foods getting into the marketplace has risen.

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Consumer Lifestyles: Food Scares Research - China - September 2012

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  1. Consumer Lifestyles: Food Scares Research - China - September 2012 Bharat Book Bureauwww.bharatbook.com

  2. Summary The combined effect of greater media freedom and the rising scope and range of exported foods has intensified the spotlight on China’s food industry. Problems that were historically ‘covered up’ or never made ‘public’ are now reaching news and information (blogs/internet) channels. As a result, it appears that the number of food scares or instances of dangerous foods getting into the marketplace has risen. For the purposes of this report, Mintel commissioned a quantitative research survey carried out online to explore consumer attitudes towards food scares.Fieldwork was conducted in April 2012, in five Tier 1 cities and five Tier 2 cities of 3,000 adults aged 20+. Tier 1 cities include Beijing, Shanghai, Guangzhou, Shenzhen.

  3. Table of Contents: IntroductionResearch methodology Abbreviations Cleaning up China’s national food supply chain from farm to fork Market background – the root of the problem Exports still on the riseExecutive SummaryA brief history of food poisoningFigure 1: China’s Food Expenditure, 2005-10Plotting China’s broken food chain – from farm to forkFigure 2: China’s Shrinking Farm Land – arable land capita, 1960-2030Figure 3: The rising power of the supermarket in China, 2007-11Major recent food scare issues Government focusing on regulatory improvementFigure 4: How likely are you to pay a premium price for fair trade, March 2012Consumers look to protect themselvesFigure 5: Top 5 top-up shopping destinations, March 2012Figure 6: Categories of “organic” food ever bought in the last 12 months, March 2012Figure 7: Preference for local or international brands, March 2012The future

  4. For more information: Bharat Book Bureau Phone : +91 22 27810772, 27810773 Fax : +91 22 27812290 E-mail : info@bharatbook.com Website : www.bharatbook.com • Kindly click on : http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/consumer-lifestyles-food-scares-research-china-september-2012.html Or visit

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