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Ultimate Image SEO for Google Image Search Ranking Optimization

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Ultimate Image SEO for Google Image Search Ranking Optimization

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  1. Ultimate Image SEO for Google Image Search Ranking Optimization

  2. Naming The Images, The Right Way – • Google says that the filename of your image should be such that it gets • a better idea of the subject matter of the image. • Using Captions And Alt Text That Are Descriptive – • The term alt text stands for alternative text. It describes an image. • Google uses alt text along with other tools such as page contents and computer vision algorithms to understand what the subject matter of an image is. • Selecting The Best Kind Of Image Format – • Google has said that this is a major ranking factor for both mobile and desktop pages. • You have to select the aptest kind of file type for your images.

  3. Resizing The Images As Per The Site Dimensions – • When you are uploading images on your website you need to resize them as per the maximum width that you need in such cases. • Decreasing The File Size Of Your Images – • Google suggests a couple of open-source tools to decreasing the file size of your images  • Such as Guetzli, pngquant, and MozJPEG, which is brought to you by Mozilla.  • Google recommends that you use ImageOptim. • Creating Image Sitemaps – • Google gives a lot of importance to image sitemaps. • This is because images provide critical information regarding the content you have on the site. 

  4. Using Vector Graphics At The Right Places -- • Google says that vector graphics such as logos, icons, and texts are great. • This is because they can provide sharp results irrespective of factors such as zoom setting and resolution. • Serving Responsive Images - • When you can do so you improve the load time of your website and this means a better experience for your user.  • Using Schema Markup- • Google says that you can use the right kind of structured data on the pages and this can help the users find out more about the content related to each image.

  5. Try Using Lazy Loading - • Lazy loading is a process where the browser loads images when and as they need to be loaded. • Google has provided mixed messages on how effective such lazy loading can be for SEO. But now it supports it fully.  • Making The Most Of Browser Caching - • Browser caching is a process where files such as images are stored in the browsers of your visitors. • This means that when they visit your site in the future the website loads a lot faster than earlier. • Using CDN - • CDN caches your images throughout a network of servers that are spread all across the world.

  6. Conclusion: • There is nothing to deny that image SEO is rather complex as a topic. • Google has plenty of documentation when it comes to the same. •  It has a page on automating the optimization of images and it is around 15,000 words long!   • You can always read up the documents of Google if you wish to know all the information that you want to in this regard.  • However, the points that have been mentioned over here are ones that you should keep in mind. 

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