Public Opinion Survey 2005 Summary Results for Scotland

Topic Paper No 11 Public Opinion Survey 2005 Summary Results for Scotland

FORESTRY COMMISSION IN HOME OMNIBUS RESULTS MARCH 2005 mruk research City Wall House, 32 Eastwood Avenue Glasgow G41 3NS Tel: 0141 533 3350 Fax: 0141 533 3320 research@mruk.co.uk www.mruk.co.uk GB11370

CONTENTS • Methodology and sample • Graphical summary • Data tabulations

Methodology and sample • The mruk Omnibus is a monthly Scottish Consumer Omnibus and 1000 interviews are conducted in-home each month • There are 52 constituency based sample points. The distribution of sample points is in line with the geographic spread of the population • Interviews are conducted using a random route approach within each of the sampling points. One interview is conducted per household and quotas are imposed on age and gender to reflect the population • The sample is structured to match population profile estimates, allowing analysis and comparison between each wave of fieldwork to monitor changes in awareness, attitudes or behaviour over time • 1,009 adults (aged 16 or over) were interviewed during the March wave of the Omnibus survey • Interviews for the March survey were conducted between 11th – 17th March 2005

Figure 1: Topics recalled in last 12 months * = less than 1% Base: 2003: 1018, 2005: 1009 Source: mruk research, March 2005

Figure 2: Awareness of promotions Source: mruk research, March 2005

Figure 3: Good reasons to support forestry Source: mruk research, March 2005

Figure 4A: Perception of Scottish Forestry – “Providing opportunities for walking” * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4B: Perception of Scottish Forestry – “Protecting the environment” * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4C: Perception of Scottish Forestry – “Providing Scotland’s timber, board and paper needs” * * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4D: Perception of Scottish Forestry – “Providing homes for birds and other animals” * * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4E: Perception of Scottish Forestry – “Involving local communities” * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4F: Perception of Scottish Forestry – “Supporting the economy in rural areas” * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 4G: Perception of Scottish Forestry – “Overall rating (2004) / performance (2005) of Scottish Forestry” * * = less than 1% Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 5: Perception of amount of wood Scotland produces Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 6: Has total amount of woodland in Scotland increased, decreased or stayed the same Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 7: Has amount of native woodland, increased, decreased or stayed the same Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 8: Desire to have more or less woodland * Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 9: Amount of woodland desired Base: 2003: 586; 2005: 472 (Those who would like to see more woodland in their part of Scotland) Source: mruk research, March 2005

Figure 10: Preferred area of woodland to be created? (2005 only) * * = less than 1% Base: 472 (Those who would like to see more woodland in their part of Scotland) Source: mruk research, March 2005

Figure 11: Visited forests or woodlands for walks, picnics or other recreation Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

Figure 12: Visited woodlands in the countryside or woodlands in and around towns * * Equals less than 1% Base: 2003: 648; 2005: 508 (Those who had visited forests or woodlands for walks, picnics or other recreation) Source: mruk research, March 2005

Figure 13: Main reason you did not visit woodlands * = less than 1% Base: (Those who had not visited forests / woodlands for walks, picnics or other recreation) Source: mruk research, March 2005

Figure 14: Improvements to woodlands near to where you live? (2005 only) All ‘others’ 1% or less Base: (Those interested in visiting forests / woodlands) Source: mruk research, March 2005

Figure 15: Improvements to other woodlands visited? (2005 only) All ‘others’ 1% or less Base: (Those who had visited forests or woodlands for walks, picnics or other recreation) Source: mruk research, March 2005

Figure 16: Sources of information used if visiting forests or woodlands Base: (Those interested in visiting forests / woodlands) Source: mruk research, March 2005

Figure 17: Attended organised learning activities… * = less than 1% Source: mruk research, March 2005

Figure 18: Long term illness, health problems or disability Base: 2003: 1018; 2005: 1009 Source: mruk research, March 2005

DATA TABULATIONS March 2005

Public Opinion Survey 2005 Summary Results for Scotland