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Understanding the Influence of Advertising: Techniques and Tactics

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bianca-mccray
18 diapositives · 338 Views · Nov 19, 2014

Advertising techniques are powerful tools that attract attention, influence spending, trigger emotions, and alter perceptions. This lesson explores clever advertisements targeting teens, examining their messages through imagery without words, such as a manhole resembling a coffee cup. We analyze various persuasive slogans used by companies, from "Just like a chocolate milkshake, only crunchy" to "Because I’m worth it." By recognizing the use of hero endorsements and scarcity tactics, teens will learn to scrutinize advertisements critically and understand the persuasive language behind them.

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Understanding the Influence of Advertising: Techniques and Tactics
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  1. the influence of advertising: Advertising techniques are tools. They are used to attract attention, influence spending, trigger emotions, and change what people think. They use persuasive words. 04/09 Teens

  2. Let’s look at some clever advertisements and see what messages we are getting. What are we being persuaded to do?

  3. Clever use of images: This advertisement uses a manhole to create an image of a cup of coffee

  4. What is the message in this advertisement? No words, just images.

  5. Think about the messages being sent in these advertisements. What words would you use?

  6. Clever advertisement for a yoga school.

  7. What message are we getting here? What words could be used?

  8. Valentine’s Day ad

  9. Job Agency Advertisement. What is the job agency trying to persuade people to do?

  10. SLOGANS USED BY ADVERTISING COMPANIES: • Find the persuasive words … • ‘Just like a chocolate milkshake, only crunchy’  (Coco pops) • ‘It’s French for yoghurt’ (Yoplait)  • ‘Snap, Crackle and Pop’ (Rice Bubbles) •  ‘When you care enough to send the very best’ (Hallmark) •  ‘Think Small’ (Volkswagen) •  ‘Because I’m worth it’ (L'Oréal) •  ‘Always…’ (Coca-cola) •  ‘The spirit of Australia’ (Qantas) • ‘Helps you work, rest and play’ (Mars) •  ‘Have a break, have a …’ (Kit Kat)

  11. Persuasive words used Save Free Invest Buy Impress Good best teens – lesson 10 - slide 10-A

  12. Hero endorsement • The product is shown with a well-known person.

  13. Join the GangEveryone else uses this product. Everybody accepts it.

  14. Catch Phrases and Slogans The emphasis of this advertisement is on a catchy phrase, slogan, or tune which distracts your attention from the true facts. teens – lesson 10 - slide 10-B

  15. scarcity • Merchant creates a false sense of urgency by claiming that supply or time is limited