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Transforming Your Projects into WOW! Projects 

Transforming Your Projects into WOW! Projects . Thank you for your interest in WOW! Projects and in using these slides. Please use them to transform your work! All we ask is that you quote us, and if you have any questions about how to use them you contact us:

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Transforming Your Projects into WOW! Projects 

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  1. Transforming Your Projects into WOW! Projects

  2. Thank you for your interest in WOW! Projects and in using these slides. Please use them to transform your work! All we ask is that you quote us, and if you have any questions about how to use them you contact us: julieanixter@tompeters.com or roncrossland@tompeters.com

  3. Julie Anixter New Business, Media Maven, Rolodex Queen Ron Crossland Vice Chair, Borrowed Mule

  4. Technological Revolution Sociological Revolution New Economic Promise

  5. Five Transformations Departments to Professional Services Firms Managers to Leaders at all Levels Customer Service to Customer Experience Work assignments to WOW!Projects Employees to Brand YOU Professionals

  6. WOW!Projects

  7. InnovationBlockers

  8. POLL #1: Which of these in your opinion is the most serious blocker to innovation? Individual Self Confidence Technological Constraints Competitive Pressure The boss Time Lack of Creativity Money

  9. The “Boss” Time/Money Self-Confidence Source: tpc! research

  10. Project Management Time lines Budgets Processes Features Benefits

  11. WOW!Projects Beautiful Buzz Cool Memorable/Legendary Revolutionary Impact

  12. Characteristics of the “Also Rans” • Minimize risk • Respect the chain of command • Support the boss • Make budget Source: Fortune on “Most Admired Global Corporations” (10/26/98)

  13. Highly Innovative Companies Trust Diversity Willingness to take risks/challenge their status quo. Balance of authority. Source:PriceWaterhouseCoopers,5 year study/Financial Times 1000

  14. “Where do good new ideas come from? That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.”Nicholas Negroponte

  15. 71%

  16. “It’s not cool people that create cool projects. Cool projects brings out individuals’ genius.” Michael Schrage, personal interview

  17. A WOW!Project … WOWS. [Period.] A WOW!Project … is a project that gets results, extraordinary results. A WOW!Project …is a dynamic stimulating, a major bond builder with co workers, a source of buzz among end users, and . . . Inspiring, exhausting, hot , cool , sexy , where everyone else wants to be. A WOW!Project … confronts - head-on! - and redefines an important issue or problem in such a way that participants [pirates?] will remembered for it ten years later . [“I was on Apple’ s original Mac team.”] A WOW!Project …moves in record-time fast … is considered startling success even by early detractors … makes QuickPrototyping its mantra … and thumbs its nose at all things bureaucratic. A WOW!Project … is the quintessential expression of personality and character It is not for the faint-of-heart. A WOW!Project … starts with you. We believe that all projects can be WOW!Projects. Projects WOW!

  18. WOW!Projects Methodology WOW! 30% 30% 30% 10% Typical 10% 0% 90% 0% • Create/Find • Sell • Execute • Celebrate/Next….

  19. Find/Create

  20. CASE : Susan Nobler: “We (Lenscrafter) will be the best at helping the world to see by giving the gift of sight to those who have the least and need us the most.”

  21. Forget>“Learn”“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”Dee Hock

  22. Innovation = X Whole Brain Thinking Stimulus Fear2 Source: Doug Hall, Eureka! Ranch

  23. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  24. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  25. Reframers’ Rules:Rule 1: Never accept an assignment as given!Rule 2: You’re never so powerful as when you are “powerless”!Rule 3: Every “small” project contains the entire enterprise DNA!

  26. Create Tips • Don’t embark until you are satisfied it can be WOW! • Don’t accept any assignment as a given. • Find Freaks in the early stages. • Learn how to prototype, how to brainstorm….really.

  27. Sell

  28. POLL#2: What Does Harley Davidson Sell? • Rebel Image • Top Quality Bikes • Expression of Personal Freedom • Membership in a Cult • Classic American Hobby • Fantasy

  29. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”Harley exec, quoted in Results-based Leadership

  30. John Christiansen, Charthouse Learning

  31. “We really want to work with you”

  32. The SEGWAY Goes on a Base Tour • Co-locate SEGWAY with our project launch • Provide a real user’s tool • Link team’s project with innovation • Make the visit memorable

  33. Idealized Opportunity Tangible benefits Reason to believe

  34. Selling Products None 10% } Compelling Tone 18% 30% Reason To Believe 29% } 42% Benefit Only 29% Source: Eureka! Institute

  35. Strategic Purpose and Risk Reason To Believe New & Different Probability Of Success Benefit Medium Medium Medium Medium Medium Medium Low Medium High 15% 40% 53% Source: Eureka! Institute

  36. How Many Sponsors? Executives, Supervisors, Customers, Neighbors, Union Stewards, Customers, Politicians, Investors, Suppliers, External Experts, Customers, Competitors, Family Members, Media, Trade and Professional Associations, Customers, and Anyoneelsewhowilllisten!

  37. Become a protagonist for something enormous, compelling, timeless and real. Scott Bedbury

  38. Sell Tips • Hone your elevator pitch. • Every team member should be able to sell. • Expand your sponsor’s list. • Co-create with your sponsors, stakeholders. • Find memorable ways to make an impact

  39. Execute

  40. “Good prototypes have ‘charisma.’ They create narratives … tell stories.”Michael Schrage, Serious Play

  41. From “Show & Tell” to “Show & Listen”

  42. “I strongly believe that prototypes and products are intimately related, that the number prototypes and quality of those prototypes are directly proportional to the ultimate quality of the product.”David Kelley, IDEO

  43. Prototyping Culture“Effective prototyping may be the most valuable core competence an innovative organization can hope to have.”Michael Schrage, Serious Play

  44. Prototypers’ LAWSDefine a small, practical test of something on one page or less of text. Now.Gather “found” materials … on the [very] cheap.Find a/one partner-“customer” who’ll provide a test site.Set a very tight deadline of about 5 days for the next concrete step.Conduct the test! Debrief A.S.A.P.Set the next test date. Now. Soon.

  45. Create a force field.

  46. Patrick Meyer & Robin Austin

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