Aspectos B sicos de la Comunicaci n

1. Aspectos Básicos de la Comunicación

2. Trainer's Speaking Points: There are many factors that influence whether your audience can “hear” your key messages. To review, you should take into consideration… (read slide bullets). In addition, you may find that some audiences are more responsive to formal channels, but others prefer and respond to informal channels of communication. For instance, the Grand Bois residents may believe you are colluding with Campbell Wells executives if you are conducting informal, closed door meetings with them. In this case, it would make more sense to keep all correspondence with them as formal as possible (for example, through business letters). On the other hand, you may find you are having trouble reaching the elders in the Grand Bois community. In this case, it may make sense to approach them more informally, either through their families or directly in a one-to-one visit. TRAINER’S INSTRUCTIONS: Hand out exercise IX: Selecting Communication Channels. Trainer's Speaking Points: There are many factors that influence whether your audience can “hear” your key messages. To review, you should take into consideration… (read slide bullets). In addition, you may find that some audiences are more responsive to formal channels, but others prefer and respond to informal channels of communication. For instance, the Grand Bois residents may believe you are colluding with Campbell Wells executives if you are conducting informal, closed door meetings with them. In this case, it would make more sense to keep all correspondence with them as formal as possible (for example, through business letters). On the other hand, you may find you are having trouble reaching the elders in the Grand Bois community. In this case, it may make sense to approach them more informally, either through their families or directly in a one-to-one visit. TRAINER’S INSTRUCTIONS: Hand out exercise IX: Selecting Communication Channels.

3. Historia A lo largo de la historia los seres humanos han buscado maneras de comunicarse adecuadamente. “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

4. Concepto “El objeto principal de la comunicación es la persuasión; es decir, el intento que hace el orador de llevar a los demás a tener su mismo punto de vista”. Aristóteles “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

5. Concepto “Comunicación es la transmisión de un mensaje mediante un emisor, una conducción y un receptor”. Aranguren “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

6. Concepto “Es la utilización de un código para la transmisión de un mensaje de una determinada experiencia en unidades semiológicas con el objeto de permitir a los hombres relacionarse entre sí”. André Martinet “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

7. Concepto “Es el proceso mediante el cual un emisor transmite un mensaje a través de un canal hacia un receptor”. David K. Berlo “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

8. Concepto “Comunicación es el proceso mental en el que interactúan un emisor y un receptor para intercambiar las ideas, conocimientos, experiencias y sentimientos que se transmiten a través de un código, un mensaje y un canal adecuado”. De la Torre Zermeño y Hernández “There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”“There is virtually no correlation between the ranking of hazards according to statistics on expected annual mortality and the ranking of the same hazards by how upsetting they are. There are many risks that make people furious even though they cause little harm---and others that kill many, but without making anybody mad.”

9. Comunicación intercultural La habilidad para negociar los significados culturales y de comunicarse eficazmente de acuerdo con las múltiples idiosincrasias de los participantes

10. Comunicación La comunicación no es solo un intercambio de mensajes. Es una construcción de sentido. La información es parte de la comunicación y no un sinónimo.

12. Elementos de la comunicación Mensajes blanco Audiencia blanco Cultura, normas, creencias y valores Intereses en adoptar un nuevo comportamiento Habilidades para adoptar un nuevo comportamiento Nivel educativo e idioma Infraestructura, socios y recursos Otros mensajes que compiten

13. Definición de la comunicación de riesgos “La comunicación de riesgos es un proceso interactivo de intercambio de información y de opiniones entre individuos, grupos e instituciones. Es un diálogo en el cual se discuten múltiples mensajes”. National Research Council, 1989

14. Es importante porque Ningún mensaje es efectivo si el público a quien quiere llegar no lo escucha Diferentes públicos pueden responder mejor a la información según como la reciban Trainer's Speaking Points: Determining the most appropriate communication channels to deliver your key messages to your audiences is very important because No message is effective if the audience you are trying to reach does not “hear” it. Different audiences might respond better to information depending on how they receive it.Trainer's Speaking Points: Determining the most appropriate communication channels to deliver your key messages to your audiences is very important because No message is effective if the audience you are trying to reach does not “hear” it. Different audiences might respond better to information depending on how they receive it.