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Marketing Proposal

Marketing Proposal. For Nike Fragrance. Competition in the Market Adidas- main competion Puma- Main competition Calvin Klein- new competition Hugo boss- new competition. Breif Overveiw. In this presentation I will be looking at the following for my proposed new product:.

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Marketing Proposal

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Presentation Transcript

  1. Marketing Proposal For Nike Fragrance

  2. Competition in the Market • Adidas- main competion • Puma- Main competition • Calvin Klein- new competition • Hugo boss- new competition

  3. Breif Overveiw In this presentation I will be looking at the following for my proposed new product: • Marketing Objectives for proposed product • Research • Marketing Mix (the 4 P’s) • SWOT analysis

  4. Marketing Objectives • To establish Nike fresh into the current fragrance market • I plan to expand the product and produce a whole range of Nike fragrance products • To compete and be at the same level as competition like Hugo Boss and Joop • To promote the product with advertising campaigns and branding……….

  5. Marketing Mix (The 4 P’s) I am going to produce a new Fragrance from Nike, to go into a new market Nike aren't in. The marketing mix is often referred to as the 4p’s i.e. product, place, price and promotion. To meet customers’ needs a business must develop products to satisfy them, change the right price, get the goods to the right place, and it must make the existence of the product known through promotion. All this I will produce with my marketing proposal for my new product for Nike.

  6. Product • For my new product I have chosen to introduce a Fragrance range called “Fresh” by Nike. • Will fill current gap in Market. • Appearance in the market. • will be successful as Nike are very strong in current markets. • Aimed at both male and female. • Aimed at people below 30 yrs of age. • This product will fulfil its aimed function for which it was intended and is aesthetically pleasing.

  7. Price • Nikes products are generally priced higher than other competitors in the market. • This is down to the high quality production • Because its called Nike • I wont to price my products at a reasonable price of around £16.99 • Penetration pricing • Promotional pricing • Competition orientated pricing

  8. Place • One fifth of the cost of products is getting it to consumers. • I will place my product mainly in all retail sports shops from JD sports, JJB, Sports soccer etc. • It will be for sale on the internet as well on the Nike website and on other websites that suite. • I feel the wider the places the product is sold the more successful it will be.

  9. Promotion • This is the process that companies go through to communicate with customers. • Getting people talking • I will use branding with my product where I create a distinctive image and character to the product • I will advertise products using television campaigns

  10. Weaknesses • not experienced in fragrance market • Have to research into how to get into new market • New employee’s and production will cost • Strengths • is very successful in the market • Is known world wide • Has unique brand name ( people buy for the name) • Has unlimited financial backing SWOT Analysis • Opportunities • To expand Nike fragrance • Can tackle the new market and compete with the established products • Threats • Extreme competition from established companies • The new market is different to what Nike are normally in • Joop, Calvin Klien, Hugo boss, Armani, Next……….

  11. Research • Primary- questionnaire • Secondary- company reports

  12. The End

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