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Proposal – Marketing Mission Statement

Proposal – Marketing Mission Statement. Authors:. Date: 2014-03-17. Abstract. Action Item: WS13-11: Create a mission statement: 1) For marketing activity; 2) For 802 Observation: Creation of a marketing mission statement requires the creation of a mission statement for 802

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Proposal – Marketing Mission Statement

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  1. Proposal – Marketing Mission Statement Authors: • Date:2014-03-17 John D’Ambrosia, Dell

  2. Abstract • Action Item: • WS13-11: Create a mission statement: 1) For marketing activity; 2) For 802 • Observation: Creation of a marketing mission statement requires the creation of a mission statement for 802 • This presentation presents thoughts on a strawman for an 802 mission statement. • Leverages conversations with Paul Nikolich John D’Ambrosia, Dell

  3. Proposed Mission Statement: • IEEE 802 LMSC’s mission is to produce high quality, market relevant, packet network interoperability standards • Supporting text should explain the following – • individual / industry driven • part of an overall complex system of network technology, standards, product and service providers • ongoing & evolving • utilizes a fiercely democratic, open & transparent process to ensure fairness • strive to collaborate with partner entities, including • component, system, and network end-users, consumer endpoint • network suppliers, endpoint • other IEEE Sponsors & SDO Entities • other industry entities • variety of mediums (cu, optical, wireless) & reaches from 0 to 40km • bottoms-up driven, NOT top-down driven John D’Ambrosia, Dell

  4. Proposed Mission Statement: • IEEE 802 LMSC’s mission is to produce high quality, market relevant, packet network interoperability standards • Proposed Supporting Text: • IEEE 802 is an industry driven standards development organization targeting market relevant packet network products across a variety of wired and wireless mediums that are part of a continually evolving complex system ranging from individual products to networking products offered by service providers. • IEEE 802 utilizes a fiercely democratic, open and transparent individual-based process to ensure fairness. The process is driven from the bottom-up, NOT top-down. Building on this approach, IEEE 802 strives to collaborate with partner entities, including component, system, and network end-users, consumer endpoint, network suppliers, other IEEE Sponsors & SDO Entities, and other industry entities. John D’Ambrosia, Dell

  5. Marketing for IEEE 802 • Goal - raise awareness of IEEE 802 to encourage participation by new individuals & entities • Mission • Promote the mission of IEEE 802 • Present a cohesive view to the world outside of IEEE 802 • Supporting, not driving the marketing of individual work groups • Promote activities that span multiple (3 or more?) working groups John D’Ambrosia, Dell

  6. 2013 Marketing Strategy • Focus on social media and content • Press Releases • Videos • Contributed Articles • Interviews • Speakerships • Other Jon Rosdahl, CSR

  7. What are Our Metrics? • Participation? • Meeting / reflector / ballot participation? • PR • Traditional PR – Press releases & briefings? • Social Media? • Standards downloaded via Get802? Jon Rosdahl, CSR

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