Chirpify Chirpify is a Social Marketing solution with some unique benefits: • Consumers can ‘raise their hand’ to get instant access to products, content & offers they want – from anywhere. • Brands & Agencies have a platform that: • Increases reach & amplification for social campaigns • Enables social conversion from traditional media • Drives data capture & revenue into CRM & eCommerce And we’ve found it particularly valuable for Sweepstakes Featured Clients
ChirpifySocial Sampling Promote anywhere Respond to every interested customer Convert instantly BRAND @busymom13 Free Product Sample BRAND Yes! I really #Want to try the#NewProduct Email Street Address BRAND @Brand @busymom13Great! Just go here to get your sample: bit.ly/Ow3V City State ZIP DIGITAL / SOCIAL
Social SamplingProgram Value Benefits of Social Sampling with Chirpify More Qualified: • We gather social & customer profile info – allowing you to put product in the hands of consumers who are most likely to have a great experience More Amplified: • Every time a consumer uses an Actiontag they are sharing it with their friends – driving Social Discovery and multiplying Earned Media More Cost-Effective: • Chirpify’s messaging & form live directly “in social” – making for high conversion rates, without needing a separate microsite / landing page
Client Example:Consumer Goods Oreo used Chirpify to launch their new flavors – using an Activated TV Ad • Social product sampling program delivered 20,000 boxes toengaged social customers • #sendmeOreo became a nationally Trending Topic on Twitter – without any social ad spend #Actiontag participation and sharing drove more than 46 million impressions and reached 22 million social accounts OREO Limited Edition Flavors #sendmeOreo
Client Example:Retail TaylorMade Golf use Chirpify to create buzz for their new products • Activate their email list to amplify participation using actiontags • Collect social IDs and emails addresses, getting new product in the hands of qualified consumers. Sampled 10,000 sleeves of golf balls in under 2 days to targeted and qualified consumers, while also collecting over 21,000 emails.
Client Example:Consumer Goods Secret used Chirpify to get their new deodorant into the hands of busy, social Moms. • Seeding began by activating a product post within a Twitter Mom’s group • News of the deal spread online and then to Facebook, with thousands of Tweets using the actiontags #DGfree #StressStinks #StressStinks became a nationally Trending Topic, and all 5,000 products were claimed within 4 hours.
How We Workwith Clients • Together , we identify a program to ‘activate’ using Chirpify • Often linked to an existing promotion or upcoming NPI • Chirpify’s account team recommends best practices • Collaborate on actiontags & messaging for max impact • We set-up, launch & support the campaign • Coordinate on any media spend or x-channel promotion • We create a campaign re-cap and deliver all data gathered • Focus on insights to optimize future social conversion programs
Easy Integration • We can easily send data via real-time API or flat-file • Our accounts team will work with you to make sure we’re sending in the right format for easy import • Happy to work with your existing fulfillment partner, or suggest one of ours FulfillmentPartner(Yours or Ours) BRAND ChirpifySocial ID Emails Profile Info Free Product Sample BRAND Email Street Address CRM System City State ZIP
SamplingProgram Pricing • Included Chirpify Services: • Campaign ideation & planning • Platform set-up & configurationActiontags, Messages, Conversion Form, Data Feed • Campaign support & service • Campaign reporting Includes approx. 20 hours of setup & support services per campaign or per month Custom development & campaign services available on a contract basis