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IRWIN Tools Thank A Tradesman Sweepstakes

IRWIN Tools Thank A Tradesman Sweepstakes. NAME DATE. IRWIN Tools Thank A Tradesman Sweepstakes. Consumer Promotion – National Timing: March 18 to July 8 [Pay-Out 8/25-8/28] Online execution and promotion In-store merchandising with “Call-to-Action” tear-offs.

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IRWIN Tools Thank A Tradesman Sweepstakes

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  1. IRWIN Tools Thank A Tradesman Sweepstakes NAME DATE

  2. IRWIN Tools Thank A Tradesman Sweepstakes • Consumer Promotion – National • Timing: March 18to July 8 [Pay-Out 8/25-8/28] • Online execution and promotion • In-store merchandising with “Call-to-Action” tear-offs • Online entry: One entry per person that must include a note of thanks to a tradesman (man or woman – names are not required) who has made a positive difference in the world • Winner(s) selected via random drawing but entry must include a qualifying “note of thanks” • Pole Position Winner (1): Winner plus a guest receives a VIP IRWIN Tools Night Race experience along with a chance to win $1MM if Jamie McMurray wins the night race • Qualifier Prize Winners (5): ITNR ticket packages, hotel accommodations and IRWIN Tools prize package • Leveraging the Jamie McMurray partnership, PR activity will focus around a media launch at the Spring Bristol race, a satellite media tour and culminates in a press event at the ITNR

  3. Sweepstakes Grand Prize • VIP Race Weekend (Winner & Guest): • Round-trip air & ground transportation • Luxury RV accommodations on track property • Passes for the IRWIN Tools suite for the NASCAR Nationwide and Sprint Cup Series races • Exclusive, behind-the-scenes access to the night race including pre-race activities and a trip to Victory Lane 2010 McMurray Stats: • 3 Wins – Daytona 500, Allstate 400 & Bank of America 500 • 4 Pole Awards – More than any other Sprint Cup driver in 2010 • 2nd in winnings in 2010 (only behind 2010 NSCS Champion Jimmie Johnson) • Finished 3rdat the inaugural IRWIN Tools Night Race • AND, if Jamie McMurray takes first place at the IRWIN Tools Night Race. . . MILLION MILLION DOLLARS DOLLARS IRWIN is so dedicated to HONORING tradesmen that we are offering a luxury trip and a chance to win 1 million dollars just for SAYING THANKS! 3 3

  4. Sweepstakes Communication • Launch (Utilizing Jamie McMurray) • Race Weekend (March 18-21) - Bristol • Media Center/Press Conference with race media at track • Incorporate into Experiential Marketing & Advertising • Follow Up (March 23) - Charlotte • Satellite Media Tour focusing on racing and consumer media (8-10 Hits) • Audio News Release (17MM+) • Interactive News Release (200MM+) • Support (Duration of the Promotion): • Social Media (bloggers) / Rick & Bubba (radio) • Sweepstakes Close Push – May/June (Race Activity) • Bristol Motor Speedway web and social media pages • Pay-Out • Video/Social Media updates • Press Conference • Victory Lane Activation Provides a bridge between the conclusion of the ultimate tradesman challenge in north america and national tradesmen day Utilizes high profile asset, jamie mcmurray, to deliver messaging

  5. [ENTER YOUR SALES PITCH] • XXXXXX • XXXXXX • XXXXXX • XXXXXX BUY XXXX AND WE WILL INCLUDE YOUR LOGO ON THE SWEEPSTAKES SITE

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