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4. Les mod les d attitudes
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4. Les modles d'attitudes. . Le modle de Fishbein : mesure 3 composantes de l'attitude :Les croyances dominantes des personnes sur l'objet : c'est--dire les croyances qui sont prises en compte durant l'valuation de l'objetLes liens objet-attribut : la probabilit que l'objet ait un attribut do
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4. Les mod les d attitudes
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