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CHAPTER 1 BUSINESS RESEARCH

CHAPTER 1 BUSINESS RESEARCH. DR.SHINEY CHIB PROFESSOR,DMIMS,NAGPUR. WHAT IS A RESEARCH ?. RESEARCH is defined as a carefully planned and performed investigation, searching for previously unknown facts.

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CHAPTER 1 BUSINESS RESEARCH

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  1. CHAPTER 1BUSINESS RESEARCH DR.SHINEY CHIB PROFESSOR,DMIMS,NAGPUR

  2. WHAT IS A RESEARCH ? • RESEARCH is defined as a carefully planned and performed investigation, searching for previously unknown facts. • It is the process of discovering new knowledge or of synthesis of existing knowledge into a form useful for a stated purpose

  3. WHAT IS RESEARCH ? • IDENTIFY A PROBLEM • GATHER DATA • ANALYSE THE DATA • INTERPRET THE DATA • GATHER MORE DATA • ANALYSE THE DATA • INTERPRET THE DATA • DRAW CONCLUSIONS

  4. 6 P’s Of RESEARCH • PURPOSE • PRODUCTS • PROCESS • PARTICIPANTS • PARADIGMS • PRESENTATION

  5. BUSINESS RESEARCH • Systematic & objective process of gathering, recording and analyzing data for aid in making business decisions.

  6. Functional Decision Making • Managing decision-making process for all aspects of a business: Finance, Marketing, Personnel etc

  7. Objectives Of Business Research • Decision Making Objective • Project Objective • Policy Objective • Controlling Objective • Economic & Business Environmental Objective • Market Objective • Product Development Objective • Innovation Objective • Customer Satisfaction Objective • Profit Objective • Promotional Objective • Corporate Image Objective

  8. Business Research—It’s Utility • Marketing Research A Marketing Policy Pricing Advertising Service Channels Of Distribution Customer Relations

  9. B Product Research • New Product Ideas • Market Standardization & Variety Control • Improvements & New Uses For Present Products • Brand Names & Trade marks • Packaging • Company & Product Image • Customer Preferences

  10. C Market Research • Economic Forecasts • Industry Forecasts • Sales Forecast • Technology Forecast • Market & Sales Potential by Product, Customer, Area, Salesmen & Competition

  11. Sales Management & Methods • Types Of Organization • Effectiveness & Efficiency Of Sales Organization • Customer Service • Long –range Organizational Planning

  12. Channels Of Distribution • Evaluation Of Alternative Channels Of Distribution • Inventory Control

  13. Advertising & Sales Promotion Research • Consumer Motivation Studies • Media Selection • Advertising Appeals • Copy Testing • Trade-show Participation • Point Of Purchase Advertising • Premiums, Deals and Special Promotions

  14. INDUSTRIAL RESEARCH • Objectives: • To Improve the Quality Of Products • To develop new materials, processes or devices for capturing new markets • To develop new uses for existing materials, processes or devices • To effect savings in cost • To abate dangers • To assist in standardization and • To improve customer & public relations

  15. PRODUCTION RESEARCH • Investigation Of New Production Methods • Investigation of methods of Standardisation & control • Specialised “trouble shooting”

  16. TYPES OF RESEARCH • Policy Research • Applied Research • Fundamental Research

  17. TYPES OF RESEARCH(ON THE BASIS OF INVESTIGATION) • Experimental Research • Survey Research • Case-studies • Ex-post facto research • Action Research • Field Investigation • Evaluation Research • Library Research

  18. THANK U

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