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Business Planning for Social Enterprises Presented by, David Derryck davidderryck@gmail.com (C) 212-749-9726. Agenda. Today’s goals How did I get here? Why do I need a business plan? Business Planning 101 Detailed Components of Business Plans Rapid Business Planning Templates Recap
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Business Planning for Social Enterprises Presented by, David Derryck davidderryck@gmail.com (C) 212-749-9726
Agenda Today’s goals How did I get here? Why do I need a business plan? Business Planning 101 Detailed Components of Business Plans Rapid Business Planning Templates Recap Resources
Today’s Goals To look at the core components of business planning To learn strategic and tactical frameworks for developing business plans that lead to success
We Started A Social Enterprise Because… • Mission driven • Contribute to the overall agency budget • Key question: • Are you operating a program or an enterprise? • What is the fundamental difference between the two? • Opportunity, opportunity, opportunity
We Do Not Have A Business Plan Because… Opportunity, opportunity, opportunity I’m leveraging an existing program The business is straightforward We are already up and running Planning will only slow us down We are too small to need a business plan I don’t have the time to stop and write one
Why Do I Need A Business Plan? Strategic Reasons Tactical Reasons Identify goals Inventory resources Analyze business performance Assess the market environment and the potential Decide on actions Implement strategies Evaluate the plan • Explain the business to others in order to inform, motivate & involve. • Serve as a framework for decisions or for securing support/approval. • Provide a basis for more detailed planning. • Assist benchmarking & performance monitoring. • Stimulate change and become building block for next plan
Business Planning 101 A business plan is all about • Finding your competitive advantage • Describing your competitive advantage • Refining your competitive advantage in order to achieve your enterprise goals and objectives.
The Usual Components of a Business Plan Business Description Products and/or Services Offered Operations Industry Background and Analysis Location Competition Management Staffing Finance
Brainstorming Canvas - focuses on finding and resolving early startup risks.
Recap Where are you in your business planning? Use the DBL to accurately see the performance of your enterprise with and without grant funding Use the Brainstorm canvas to capture your “10,000 ft” view Use the Business model canvas to get you to the “1,000 ft” view Write the detailed plan and execute against it
Resources Recommended PDF based on comprehensive business planning for a social enterprise. It is a UK focused organization, but the guide is extremely thoroughand provides a template in the Appendix http://socialenterprisefund.ca/wp-content/uploads/2010/01/New_BusPlanGuide.pdf Recommended website based on ease of use and ability to download materials http://www.redf.org/learn-from-redf/tools To learn more about business canvases Google: Lean Canvas To learn more about legal structures see the PDF: Using New Hybrid Legal Forms: Three Case Studies, Four Important Questions, and a Bunch of Analysis