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Communication as compliance promotion tool

Communication as compliance promotion tool. Sorts of instruments. COMMUNICATION Within the inspection organisation With other inspection organisations With other ‘kinds of’ authorities With industry With the public. COMMUNICATION INFLUENCES BEHAVIOUR Five levels :

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Communication as compliance promotion tool

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  1. Communication as compliance promotion tool

  2. Sorts of instruments

  3. COMMUNICATION • Within the inspection organisation • With other inspection organisations • With other ‘kinds of’ authorities • With industry • With the public

  4. COMMUNICATION INFLUENCES BEHAVIOUR • Five levels: • Attention • Knowledge • Attitude • Intention • Behaviour

  5. COMMUNICATION AND ENFORCEMENT • Influencing perception • Objective and subjective chance to get • caught COMMUNICATION Objective chance Subjective chance

  6. Influencing perception • (of subjective chance to get caught) • Visualising actions through publicity, letters to • companies etc. • Announcing actions in the media • (of sanctioning) • Publishing results of enforcement actions in the media • Publishing issued actions

  7. ‘The peeling model’ 1. Enforcement action 2. Enforcement signals 3. Enforcement action communication 1 2 3 4 5 6. Educating communication 7. Topic communication 4. General enforcement communication 5. Communication on regulation 6 7

  8. COMMUNICATION ACTIONS Publicity - press release - tv item - magazine - radio item Personal - training/course communication - lobbying - personal meeting - group meeting Written and - brochure, leaflet audio-visual - letter, e-mail communication- internet - video

  9. Enforce- ment 1 Syst.compliance 10 control Compliance monitoring 30 Compliance promotion 40 Practical evaluation of regul. Compliance strategy 60 Block escape routes Promotion of implementation to 80 public and regulating bodies Dissemination of regulations to all parties State publication Press Building pressure to comply with regulations Building up reproacha-bility to offenders % of non compliance

  10. COMPLIANCE PROMOTION • Offering education and information on the law • (and regulations) • Promoting technology development and • evaluation • Encouraging technology transfer • Consulting on regulations being developed or • being reviewed • Developing environmental codes of practice and • guidelines • Promoting environmental audits

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