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The Impact of Targeted Advertising on Consumer Privacy and Behavior

This document delves into the pervasive practice of targeted advertising based on consumer purchase data collected from various sources, including online transactions, supermarket loyalty cards, surveys, and financial records. It explores how such profiling affects purchasing behavior and raises concerns about consumer privacy. The paper also examines previous and current legislation, particularly the implications of the Fourth Amendment on privacy rights. Finally, it provides strategies for consumers to protect themselves from invasive marketing practices.

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The Impact of Targeted Advertising on Consumer Privacy and Behavior

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  1. Against: all targeted advertising based on customer purchases Lisa Morales CIS 1055-003

  2. The behavior and likelihood of you purchasing a product targeted through these outlets… • Online and offline purchase data • Supermarket savings cards • White pages • Surveys • Sweepstakes and contest entries • Financial records • Property records • U.S. Census records • Motor vehicle data • Automatic number information • Credit card transactions and credit record • Phone records • Product Warranty Cards • The sale of magazine and catalog subscriptions What is Consumer Targeting?

  3. How Exactly Are You Targeted??

  4. The Detailed Process of Consumer Profiling

  5. Year 2000 • Charles A. Eldering, PH.D. • Doyle's town PA • Sold Portfolio yr. 2004 When did this begin ?

  6. How consumer targeting effects your life…

  7. Has advertisement companies ever cared about your children? Consumer targeting continued…

  8. Top Companies that Target!

  9. THE 4TH AMMENDMENT & WHAT IT MEANS TO YOU? • The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. PRIVACY!

  10. Pay with cash • Do not give stores your email • Do not use store cards • Sensor your computers How You Can Avoid Targeting! No Target Zone

  11. Contact your community leader! • http://www.phila.gov/contact/ • Mail • Email • Call • Contact mayor Michael Nutter specifically here: mailto:michael.nutter@phila.gov How You Can Make a Difference!

  12. "Consumers out in Force against Targeted Online Ads." EurActiv. Web. 17 Apr. 2012. <http://www.euractiv.com/infosociety/consumers- force-targeted-online-ads-news-507597>. • Eldering, Charles A. "Charles A. Eldering, Ph.D." Technology, Patents & Licensing, Inc. Web. 17 Apr. 2012. <http://www.techpats.com/our-people/charles-eldering-ph-d/>. • "EPIC - Electronic Privacy Information Center." EPIC. Web. 17 Apr. 2012. <http://epic.org/privacy/profiling/>. • "The Fourth Amendment." About.com Civil Liberties. Web. 17 Apr. 2012. <http://civilliberty.about.com/od/lawenforcementterrorism/p/4t h_amendment.htm>. • "United States Patent Eldering." Web. 17 Apr. 2012. <http://www.google.com/patents?hl=en&lr=&vid=USPAT6298348& id=ib0IAAAAEBAJ&oi=fnd&dq=consumer+targeting+within+stores& printsec=abstract#v=onepage&q=consumer%20targeting%20within %20stores&f=false>. References

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