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Success with LinkedIn Career Page

Success with LinkedIn Career Page.

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Success with LinkedIn Career Page

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  1. talent.linkedin.com | 1 The Power of LinkedIn Career Pages February 25, 2015

  2. Speaker

  3. Agenda The Benefits of a Career Page The Power of Personalization The Power of Recruitment Advertising Best in Class Examples Q & A

  4. LinkedIn Career Pages Benefits

  5. LinkedIn outperforms all other competitors on traffic Unique Site Visitors Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Source: comScore. Data shown for multi-platform viewers (i.e. desktop and mobile)

  6. LinkedIn Company Pages

  7. LinkedIn Career Pages

  8. LinkedIn Career Pages – New Mobile Experience

  9. Why Invest in your Talent Brand? 77% 50% 28% 56% Source: LinkedIn Global Recruiting Trends Report, Nov 2014 Average reduction in cost per hire Average reduction in turnover believe talent brand strength makes a “significant impact” on ability to hire talent professionals who say talent brand is a top priority in 2015

  10. The Power of Personalization Engage your audience with the right message

  11. Personalization is Key to Online Engagement

  12. Personalization is Key to Online Engagement

  13. What does an engineer look for in a job?Industry=Tech, Geo=US

  14. What does an sales professional look for in a job?Industry=Tech, Geo=US

  15. Personalization Engineering Brazil Students

  16. The Power of Recruitment Advertising Driving Traffic to your Career Page

  17. Tell the right people you’re hiring Ads appear when viewing profiles Ads Appear On LinkedIn Homepage Reach your ideal audience automatically wherever they go on LinkedIn Ads appear when visiting Company Pages Ads appear when interacting in Groups Erika Robertson 2nd Software Engineer, ABC Co. San Francisco, CA 500+ Connections Your ideal passive candidate

  18. Talent is engaging with your Career Page XYZ Co. Career Page Unique Visitors 600,000 Traffic Driver Ad Impressions deployed January 2015 Visitors by Company Top 5 Companies Visitors by Country Top 5 Countries Visitors by Function Top 5 Functions

  19. You’re continuing to acquire followers XYZ Co. New Monthly Non-Employee Followers 600,000 Traffic Driver Ad Impressions deployed January 2015 Followers by Company Top 5 Companies Followers by Country Top 5 Countries Followers by Function Top 5 Functions

  20. What’s the value of media? 600,000 Ad Impressions 6,000 Click-throughs 1% Click-through rate 8% conversion of Job Views to Applications (LinkedIn average) 480 Applications 30 applications per position 16 Hires

  21. Enhanced Career Page Benefits + Personalization Increase relevance with more of your top talent pools and regions + Targeted Ads Connect with candidates at every stage of the journey, not just actives. Ensure you’re building awareness and engagement with the candidates you need.

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