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Do You Like Sabotaging Your Own Business?

When your marketing brings in more money than what it costs itu2019s disheartening to see business owners neglect the need for a properly sorted digital marketing strategy. Here are the top 3 lies that we have seen that delay the investment into a marketing plan.

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Do You Like Sabotaging Your Own Business?

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  1. DoYouLike SabotagingYour OwnBusiness? BLACKSHEEPDIGITAL.CA/

  2. Areyousellingyourbusinessshort bytellingyourselfthesethreelies? Nowisthetimetotakethereignsofyourbusinessandtackle anyprojectsthathave beenpostponedorplainforgottenabout. Oneofthemostcommonlyneglected projectsthatweseeisbusinessesignoringtheneedtodevelopacohesivedigital marketingplan. Thismightfeellikeacatch22bydevotingaportionofrevenueinto yourmarketing, butattheendoftheday, marketingiswhatdrivesyourrevenue. It, unfortunately, doesn’tworktheotherwayaround.   MARKETINGVANCOUVER Sadlymostbusinessesareonlywillingtoinvestonaverage1% ofrevenueon promotions. Businessesmakeanaverageof $2forevery $1theyspendonGoogle Ads (GoogleEconomicImpactReport). Whenyourmarketingbringsinmoremoney thanwhatitcostsit’sdishearteningtoseebusinessownersneglecttheneedfora properlysorteddigitalmarketingstrategy. Herearethetop3liesthatwehaveseen thatdelaytheinvestmentintoamarketingplan.

  3. LIE #1: IDON'TREALLY NEEDMARKETING. HOWMANYTIMESHAVEYOUTOLDYOURSELFTHATONE ? Thisisthenumberonehindrancethatwillaffectlongtermgrowth. Guaranteed. Intheshortterm, you cangetawaywithnomarketingplanandcutcornersonpromotions. Asyoursmallbusinessgrowsand becomesentrenchedinyourcommunityyouwillcultivatealocalfollowingandearngoodwillfromyour clients. Butrelyingonwordofmouthandothergrassrootstechniquestospreadyourreputationcanonly gosofarbeforeitplateaus. Seeingearlysuccessfromtheseinitiativescanaffirmthebeliefthat marketingisnotasignificantchanneldrivingrevenue – betterinvestitintosomethingelse. Theonly regretyouwillhaveiswhyyoudidn’tstartinvestinginyourmarketingsooner. THETRUTH - ISINTHENUMBERS Ifyouwereabletoreceive $2backforevery $1spentwouldyoudoit? ObviouslyYes. Sowhywouldyou notutilizemarketingasachanneltodriverevenue? Marketingisrarelyeverviewedasaninvestmentfor abusinessbutit’sabouttimethatperspectivechanged. Everyoneneedsmarketingatsomepoint – the keytoapproachingitishavingarealisticbudget/goalsandalignitwithyourbrand’sobjective. Getting morebangforyoubackisnevergoingtogetmuchbetterthanrightnow. Ifyoumissedourlastblog – readuponit here. You’llfindoutwhythisisacrucialtimetogetyourmarketingplaninorderandwhy rightthisinstantisthebesttimetobeadvertising. DIGITALMARKETINGVANCOUVER

  4. LIE #2: THERE'SNOWAYTO TELLIFMYMARKETINGWORKS. ACTUALLYTHEREIS. MANYADVERTISINGPLATFORMSOFFERBUILT-INANALYTICS. Let’ssayyouwentaheadandhiredasweetmarketingagencyonretainer. Allthedeliverablesaresetinto place, youhavebigplansforeverything – butwhatareyouadvertisingdollarsactuallyworkingtowards? Acommonmistakethathappens (butshouldneverhappen) isperformancemetricsbeingcompletely overlooked. A survey thatwasconductedfoundthat45% ofsmallandmedium-sizedbusinessesdon’t measuretheirreturnoninvestment (ROI). Ofcourse, ifyoudon’tmeasurewhatyourreturnon investmentisyouwillbemoreinclinedtosaythatthereisnowaytotellifmymarketingworks. You needtobecloselytrackingwhatadvertisingchannelisgeneratingrevenueandwhatisn’t. Onceyouknow whatsworkingyoucanstartscalingupyouradvertisingcampaigns. THETRUTH - MEASURE, REFINE, MEASURE, REFINE Awinningmarketingstrategyisbasedondata-informeddecisions. Flippingswitcheshereandthere hopingthatsomethingwillworkisfutile. Simply, whatitcomesdowntoiscalculatingthetotalrevenue generatedbyyouradvertisinganddividingitbyyourrelevantmarketingcosts. AslongasyourROIis greaterthan1yourcampaignisviable (obviouslyyouwantyourROItobereturningmorethanthis). Marketingisjustlikeanyotherfacetofyourbusiness, youcantimproveonpastresultsiftheydon’t exist. StarttrackingyourROIandyouwillhaveyouranswertoyourquestions. VANCOUVERADVERTISINGAGENCIES

  5. LIE #3: ICAN'TAFFORDTOHIRE AFULLONMARKETINGTEAM. YOURSMALLBUSINESSNEEDSMARKETINGBUTMAYBENOTTOTHEEXTENTOFA LARGEESTABLISHEDCORPORATION. ASTHEOWNER, YOUMAYTHINKTHATYOUHAVE ONLYTWOOPTIONSAVAILABLETOYOU. Doallofyourownmarketing – thiswillsaveyoumoney, butareyouwillingtotradeoff thesignificantamountoftime? Areyoualsocapableofrunninganongoingoptimization ofyourcampaigns? Hirealocalmarketer – moreexpensive, butwilleliminatethetimeinvestmentandoffer campaignoptimization. (Checkoutourotherarticleon AgencyvsIn-HouseMarketing ) THETRUTH: TAKEITONESTEPATATIME. Marketingshouldn’thavetobeanallornothingservice. Whypayforservicesyourbusinessisn’tready forjustyetorflatoutdoesn’tneed? Alacartemarketingmodelsexisttogivesmallbusinessesmore flexibilityfortheirmarketinginvestment. Marketingdoesn’thavetobehandledentirelyin-houseor outsourced. It’seasyforbusinessestodoubttheneedformarketing, thedifferenceitmakes, andtheir budget. Withaproperplanofattack, abusinesscanbringinprofitfromtheirmarketingefforts. MARKETINGCOMPANIESVANCOUVER

  6. Conclusion: Idon’tneedmarketing. Itdoesn’twork. Ican’taffordit. Alloftheseliesareputtorest forgood. Don’tdoyourownbusinessadisservicebycontinuallyputtingoffthe developmentofamarketingplan. Itisespeciallyimportantnowthatbusinessesmake thetransitiononlineandestablishapresence. COVID-19hasalreadybeguntoreshape thewayoursocietyfunctionsandinteractslightningfast. Howmuchofyourshopping haveyoudoneonlineinthelastfewweeks? Howmanytimeshaveyouheard ‘remote’ in asentence? Howareyoustayingintouchwithyourcustomers? Whetheryoulikeitor notthewritingisonthewall – itstimetogetyourdigitalmarketingplansorted… yesterday.

  7. READYTOSTANDOUT? LET’SCREATESOMETHINGAWESOMETOGETHER! VISITUS: BLACKSHEEPDIGITAL.CA

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