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International Retailing

International Retailing. Core unit for : BA (Hons) Retail Marketing Option open for : BA (Hons) Marketing Management BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants) Tutors: Dr. Elke Pioch (unit leader) a.n.other .

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International Retailing

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  1. International Retailing Core unit for: BA (Hons) Retail Marketing Option open for: BA (Hons) Marketing Management BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants) Tutors: Dr. Elke Pioch (unit leader) a.n.other

  2. Why International Retailing? • Growing international economic force • One of the largest companies in the world is an international retailer • Large employers

  3. 5 Themes 1 - Different retail markets

  4. 5 Themes 2 - Theories of international (retail) expansion global ambitious cautious border hopping reluctant Retailer (Treadgold, 1990/91)

  5. 5 Themes 3 - Factors affecting international retail expansion; success and failure • Motives • Culture • Human resource management

  6. 5 Themes 4 – Entry, exit and marketing strategies

  7. 5 Themes 5 - International supply chain management (including sourcing and store operations)

  8. Delivery • Lectures / guest speaker • Case study Makro UK (incl. HO and store visit) • Tutorials (fortnightly) • Applying concepts and theories to international retail companies • Case studies • Library session dedicated to searching databases relevant to international retailing • Hands-on sessions: • Gathering material relating to international retailers • How to do a podcast • How to write a report

  9. Assessment • 100% course work • Portfolio of an international retailer: Tracing, analysing, critically discussing their international activities from November 2011-March 2012 and developing strategies for further expansion or divestment from foreign markets • Attendance is compulsory, will be monitored and is part of the final mark Formative(= no marks): Poster exhibition in December (pairs) Summative(= with marks) Podcast(pairs) Report (individual)

  10. Expectations • Regular attendance • Regular reading • Participation in tutorial discussions • Prepare and deliver poster and podcast in time; hand in report on time; deliver all according to specification

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