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The Role of Social Networking in Extension Programming: An Analysis

This document explores the necessity of social networking in extension programming, highlighting key statistics on its usage across different demographics. With a significant percentage of younger individuals actively engaging on social networking sites, this resource emphasizes the potential benefits of incorporating these platforms into extension efforts. It examines usage trends by age and education level, providing insights that can inform how extension programming can adapt to modern communication methods. Examples of popular social networks further illustrate the landscape of online engagement.

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The Role of Social Networking in Extension Programming: An Analysis

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  1. Do we need Social Networking in Extension Programming? Charles E. Stamper University of Kentucky Cooperative Extension Service

  2. Activity 1 How Well Do You Know Your Internet Slang?

  3. Some Interesting Internet Stats • 35% of males (polled) have used a Social Networking site • 35% of females (polled) have used a Social Networking site • In the Age Group 18-24, 75% have used a Social Networking site • In the Age Group 25-34, 57% have used a Social Networking site Source: Pew Internet & American Life Project. Retrieved from http://www.emarketer.com/Article.aspx?id=1006882

  4. Demographics, Continued • In the Age Group 35-44, 30% have used a Social Networking site • In the Age Group 45-54, 19% have used a Social Networking site • In the Age Group 55-64, 10% have used a Social Networking site • In the Age Group 65+, 7% have used a Social Networking site Source: Pew Internet & American Life Project. Retrieved from http://www.emarketer.com/Article.aspx?id=1006882

  5. Use by Education • Less than HS, 43% • HS Graduate, 31% • Some College, 41% • College Graduate, 33% Source: Pew Internet & American Life Project. Retrieved from http://www.emarketer.com/Article.aspx?id=1006882

  6. Examples of Social Networks • MySpace • Facebook • BeBo • SecondLife • Classmates.com • Twitter • Plaxo

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