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Kim Dushinski

Step-by-Step System for Planning and Launching Dynamic Mobile Marketing Campaigns to Build Your Business. Kim Dushinski. Today I’ll cover:. The Big Picture A few campaign examples to get your mind going with possibilities Solid strategy you can follow Straight talk about mobile spam.

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Kim Dushinski

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  1. Step-by-Step System for Planning and Launching Dynamic Mobile Marketing Campaigns to Build Your Business Kim Dushinski

  2. Today I’ll cover: • The Big Picture • A few campaign examples to get your mind going with possibilities • Solid strategy you can follow • Straight talk about mobile spam

  3. Understand the Mobile Landscape STEP ONE

  4. Mobile Marketing Tools Mobile Email Source: http://lunchpail.knotice.com

  5. Not all about the iPhone 50,000 iPhones in SA 40,000,000 Total Cell Phones

  6. It’s about Nokia & Samsung Source: http://www.mkhoj.com/home/news/?p=706

  7. Know What to Do with Mobile STEP TWO

  8. Simple Mobile Coupon

  9. Two-Way SMS Campaign

  10. Requesting “info and hours” got me that and nothing more. No calls from the agent. No further texts. A phone number might have been a better call to action

  11. Loyalty Program w/ SMS Component

  12. Here are the prizes that can be won with cup codes:

  13. Ideal Mobile Website Scenario

  14. AUTO DIRECT TO MOBILE SITE CONTENT ADJUSTED FOR MOBILE USE

  15. $1 million in pizza salesin just 5 months www.papajohns.com

  16. Mobile Advertising DO NOT SETTLE FOR BRAND AWARENESS

  17. SO WHAT? COOL YES!

  18. GET THEM IN THE DOOR BUILD YOUR LIST GET ON THEIR PHONE

  19. Mobile Email 39% of South African mobile market now has access to email without needing a computer

  20. Mobile Email Tips • New email users WANT to get email – offer something to them they want to get • Actively promote email campaigns to build a powerful mobile email list

  21. Implement Smart, Ethical Mobile Marketing STEP THREE

  22. QUICK POLL: Raise your hand if…

  23. Ethical Mobile Marketing • ALWAYS GET EXPLICIT PERMISSION before sending text messages! • Opt-In and Opt-Out • No False Advertising • Follow MMA’s Best Practices Guidelineswww.mmaglobal.com/bestpractices.pdf

  24. 3 Reasons Not to Send SPAM (Even if you can get away with it) • It makes your potential customers ANGRY.

  25. 3 Reasons Not to Send SPAM (Even if you can get away with it) • In RUINS mobile marketing for everyone.

  26. 3 Reasons Not to Send SPAM (Even if you can get away with it) • You won’t always get away with it. Satterfield vs Simon & Schuster$90 million lawsuit won by consumerhttp://tr.im/rhCn

  27. Value vs. Marketing What the CUSTOMER wants What your CLIENT (YOU) wants

  28. Your Job is provide BOTH VALUE MARKETING

  29. Golden Rule of Mobile Marketing Always keep your customer’s needs and wants in mind FIRST and let your marketing goals come second. VALUE MARKETING

  30. 5 Steps to Solid Strategy • Be CONGRUENT from start to finish • Offer RELEVANT VALUE when and where customers want/need it • Provide CLEAR DIRECTION about how to participate with campaign • Give a strong CALL TO ACTION • Actively MARKET your mobile campaign

  31. What NOT to do: MARKETED

  32. CLEAR DIRECTION INCONGRUENT How is an “itinerary compiled by UrbanDaddy for a memorable night of my own in a city near me” congruent with a Lexus?

  33. This is what I got… IRRELEVANT What does EAT or DRINKS have to do with a car? WRONG PLACE I’m not in Las Vegas. I’m in Denver. How would eating here get me into a Lexus?

  34. What about the mobile web link? RIGHT PLACE STILL IRRELEVANT RELEVANT

  35. RELEVANT NOT CONGRUENT NO CALL TO ACTION NOT TRACKABLE

  36. How to do it RIGHT MARKETED RIGHT PLACE RELEVANT STRONG CALL TO ACTION CONGRUENT CLEAR DIRECTION Source: www.dailydooh.com/archives/13869

  37. Resources GET STARTED!

  38. RESOURCES: Today’s Speakers Sign up for my Mobile Marketing News Brief www.mobilemarketingprofits.com

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