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Customer Relationship Management in Banking
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Customer Relationship Management in Banking. Baberia Helen Cherkassy Banking Institute University of Banking National Bank of Ukraine. Definition.
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Customer Relationship Management in Banking
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Customer Relationship Management in Banking Baberia Helen Cherkassy Banking Institute University of Banking National Bank of Ukraine
Definition • In banking sector, relationship management could be defined as having deeper knowledge about the customer, acting upon it and being ensure that the customers get what they wish from bank service provider and understand when they are not satisfied and might leave the bank and visit competitor.
Peculiarities To keep regular relationship with customers lots of services are required:
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