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How can potential and actual abusers be engaged?

15 th May 2014. How can potential and actual abusers be engaged?. NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA.

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How can potential and actual abusers be engaged?

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  1. 15th May 2014 How can potential and actual abusers be engaged? NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA

  2. This publication has been produced with the financial support of the DAPHNE III Programme of the European Union. The contents of this publication are the sole responsibility of authors and can in no way be taken to reflect the views of the European Commission.

  3. Lessons from the UK research

  4. Profile of helpline users Table : Calls to the Helpline by caller group, 2013

  5. Profile of users concerned about their own behaviour

  6. Profile of users who have offended online

  7. Barriers to helpline use: all users • External • Low awareness of provision • Confusion over what is offered • Resource-related constraints on access • Internal • Shame about offending / shame about not noticing • Minimising behaviour / perceived as minimising risk • Anxiety over being detected / over impacts on family

  8. Catalysts for helpline use: All users • External • Police activity / arrest • Sign-posting by professional • Recommendation from family • Search: information / inappropriate • Internal • Acute distress, anxiety, shock: for offender and for others • Relief at having been discovered / having some support • Recognition that feelings/behaviour is or could be harmful 7

  9. Splash Pages and Warning Banners • Early intervention • High motivation to desist • Splash Pages/Warning Banners likely to be most effective when: • Capacity to manage behaviour • Statement about illegality/ harm + encouragement to seek help

  10. Splash Pages and Warning Banners • Recognise risk of detection Recognise behaviour as problematic Recognise support available to address behaviour Deter use of online CSA images Engage with prevention services

  11. Enabling helpline use: general advertising • Posters in public buildings such as GP surgeries • Information where people can note it in private • Billboards • TV, radio and print media • Raising profile of helpline among professionals

  12. Enabling helpline use: posters

  13. Enabling helpline use: agency referral/ signposting • Helpline has seen an increase in calls from people who have offended online (740 new callers in 2012 compared with 48 in 2003) • Influenced by increased profile of Helpline among Police and Probation – following efforts by Stop it Now! UK to inform police forces across the nations • UK Helpline business cards

  14. Enabling helpline use: media campaigns • TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.

  15. Enabling helpline use: child protection legislation • For potential/undetected abusers, accessing help may be constrained by requirement of child protection legislation and practice to pass identifying information about risk to the authorities. • Wider policy discussion about how best to use reporting mechanisms to keep children safe.

  16. Stop it Now! UK and Ireland 2.

  17. Stop it Now! UK: Users

  18. Engaging potential/undetected abusers • Online strategies • Broader promotion • How else do potential/undetected abusers hear about Stop it Now! • Gaps in provision for potential/undetected abusers?

  19. Splash pages: early indications • The internet industry has no method for ‘counting’ how many times ‘splash pages’ show. • Since August 2013: • 26 people have contact the Helpline via splash pages • 16 callers, 10 emailers • Aged from ‘under 20’ – 60 years • One female • Range of issues reported: Heavy adult pornography use Viewing indecent images of children for some time

  20. Google Adwords: Stop it Now! Two adverts running against 129 keywords

  21. Child abuse images: overall figures

  22. Enabling helpline use: demand • All calls and callers to the Helpline 2002-2013

  23. Enabling helpline use: capacity

  24. Thank you If you want further information View the full research online or visit our websites: www.stopitnow-evaluation.co.uk www.stopitnow.org.uk www.natcen.ac.uk

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