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Overcoming Challenges in Accurate Name and Address Data Capture

In this presentation, James Foster discusses the intricate challenges of capturing accurate name and address data, specifically focusing on the complexities of the Irish address system. Issues such as the absence of postcodes, dual-area streets, and discrepancies between resident and official addresses can lead to significant inefficiencies for individuals, departments, and organizations. These challenges can hinder customer interactions, negatively impact performance, and strain resources. The presentation also highlights the benefits of accurate address data, such as improved customer service and marketing efficiency.

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Overcoming Challenges in Accurate Name and Address Data Capture

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Presentation Transcript

  1. Delivering fast and accurate name and address data Presented by: James Foster Date: 13th February 2007

  2. Challenges of capturing data • Complexity of Irish address data • Non-existent postcodes • Streets run through 2 areas • Resident address vs. official postal address • Inaccurate data • Poor format

  3. Challenges for the individual • Inability to deal with customers efficiently • Poor data impacting performance and decision making • Time wasted searching on incorrect or incomplete data

  4. Challenges for departments • Projects are negatively impacted • Sales targets are harder to meet • Reduced effectiveness of marketing campaigns • Difficult to plan ahead accurately • Greater strain on department resources

  5. Challenges for the organisation • Cost, profit and revenue • Loss of customers • Organisation reputation and brand perception

  6. Phone Letter Your Organisation Document Scanning Email In Store Data collection Web

  7. Data capture tools • Dublin Area Codes and the 62 Townlands • Resident preferred addresses • Ability to search on and return Gaelic addresses

  8. DEMO

  9. Online data capture • Desktop • Browser-based applications • Websites

  10. Benefits of accurate address data • Confidence in the integrity of your data • Enhance database analysis • Reduce mailing wastage and postage discounts • Improve customer service • Reduce data administrative costs • Increase marketing ROI

  11. Next steps • Speak to your account manager • Look at existing data strategy • Demos, case studies and literature available James Foster  Business Development Executive  _____________________________ t: +44 (0) 131 311 4607  f: +44 (0) 131 311 4601 m: +44 (0) 7713 784794 www.qas.com

  12. Thank you for listening Presented by: James Foster Date: 13th February 2007 www.qas.com

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