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MKT 578 Focus Dreams/uophelp.com

MKT 578 Week 1 Key Target Groups (Pfizer)<br>MKT 578 Week 2 Importance of Feedback<br>MKT 578 Week 2 Project PR Issue (Wounded Warrior)<br>MKT 578 Week 3 Tesco bank Campaign Design<br>MKT 578 Week 4 Integrated Marketing Communications<br>

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MKT 578 Focus Dreams/uophelp.com

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  1. MKT 578 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

  2. MKT 578 Entire Course + Final Guide (Updated) For more course tutorials visit www.uophelp.com • MKT 578 Week 1 Key Target Groups (Pfizer) • MKT 578 Week 2 Importance of Feedback • MKT 578 Week 2 Project PR Issue (Wounded Warrior) • MKT 578 Week 3 Tesco bank Campaign Design • MKT 578 Week 4 Integrated Marketing Communications

  3. MKT 578 Final Exam Guide (New) For more course tutorials visit www.uophelp.com • 1) Archaeologists inform us that public relations has roots in • A. • Iraq, where bulletins informed farmers how to grow more food • B. • England, where 18th century bulletins hailed the coming of the British Industrial Revolution • C.

  4. MKT 578 Week 1 DQs For more course tutorials visit www.uophelp.com • Week 1 DQ 1 • Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained.  Similarly, marketing often serves to enhance an organization's reputation, products and services.  In what ways can we

  5. MKT 578 Week 1 Key Target Groups (Pfizer) For more course tutorials visit www.uophelp.com • Pfizer Key Target Groups • Important Target Groups • Engaging Public Relations

  6. MKT 578 Week 2 DQs For more course tutorials visit www.uophelp.com • Week 2 DQ 1 • Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not?

  7. MKT 578 Week 2 Importance of Feedback For more course tutorials visit www.uophelp.com • MKT 578 Week 2 Importance of Feedback

  8. MKT 578 Week 2 Learning Team Project Problem Framing Paper For more course tutorials visit www.uophelp.com • Resource: University of Phoenix Material: Public Relations Learning Team Project • Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. • Discuss the role that public relations

  9. MKT 578 Week 2 Project PR Issue (Wounded Warrior) For more course tutorials visit www.uophelp.com • Wounded Warrior Project PR Issue • Specific Public Relations Issue • Impact of the Issue • PR Issue Problem Statement

  10. MKT 578 Week 3 DQs For more course tutorials visit www.uophelp.com • Week 3 DQ 1 • What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?

  11. MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper For more course tutorials visit www.uophelp.com • Resource: Week Two Problem Framing Paper • Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. • Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.

  12. MKT 578 Week 3 Learning Team Reflection For more course tutorials visit www.uophelp.com • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. • Prepare a 350- to 700-word paper detailing the findings of your

  13. MKT 578 Week 3 Tesco bank Campaign Design For more course tutorials visit www.uophelp.com • MKT 578 Week 3 Tesco bank Campaign Design • Tesco Bank Campaign Design • Public Relations Problem Statement • SMART Objectives • Target Groups

  14. MKT 578 Week 4 DQs For more course tutorials visit www.uophelp.com • Week 4 DQ 1 • Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding?

  15. MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper For more course tutorials visit www.uophelp.com • Resources: The Practice of Public Relations • Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described

  16. MKT 578 Week 4 Integrated Marketing Communications For more course tutorials visit www.uophelp.com • MKT 578 Week 4 Integrated Marketing Communications

  17. MKT 578 Week 4 Learning Team Reflection For more course tutorials visit www.uophelp.com • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. • Prepare a 350- to 700-word paper

  18. MKT 578 Week 4 Media Selection (AIG) For more course tutorials visit www.uophelp.com • AIG Media Selection • Media Types • Effective Communication • AIG Customers

  19. MKT 578 Week 5 DQs For more course tutorials visit www.uophelp.com • Week 5 DQ 1 • The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.

  20. MKT 578 Week 5 Learning Team Project Public Relations Planning Paper For more course tutorials visit www.uophelp.com • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper • Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:

  21. MKT 578 Week 5 Media Campaing Part 2 (AIG) For more course tutorials visit www.uophelp.com • Research Plan • Methods of Communication • Media Choice Justification

  22. MKT 578 Week 6 Final PR Campaign (AIG) For more course tutorials visit www.uophelp.com • Executive Summary • •      Campaign Basis • •      Budget • •      SMART Objectives • •      Control Methods

  23. MKT 578 Week 6 Is Crisis Management Disgusting For more course tutorials visit www.uophelp.com • MKT 578 Week 6 Is Crisis Management Disgusting

  24. MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER For more course tutorials visit www.uophelp.com • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as

  25. MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint For more course tutorials visit www.uophelp.com • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate

  26. MKT 578 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

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